|Overview: Ambiguity Effect
A customer is considering purchasing three different cars but she eliminates one from the list because she can't find information about the car's warranty on the manufacturer's website.
What is the Ambiguity Effect?
John Spacey, updated on October 18, 2016
The ambiguity effect is a tendency to avoid choices that involve uncertainty. It can be described as a rule-of-thumb that simply discards possibilities that involve unknown information.
Cognitive BiasesThis is the complete list of articles we have written about cognitive biases.
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A list of common cognitive biases explained.
Why experts have trouble communicating.
An overview of optimism bias, including its surprising benefits.
A cognitive bias that is well known in marketing circles.
The difference between biases and heuristics.
A definition of information cascade with examples.
A definition of functional fixedness with examples.
A definition of boil the frog, with examples.
The definition of anecdotal evidence with examples.
The definition of scientism with examples.A list of thinking approaches and types. A few logic terms explained.
A few dangers of being too abstract.
The difference between objective and subjective.A definition of intellectual diversity with examples. The definition of creative value with examples.
The definition of benefit of doubt with examples.
The definition of pessimism with examples.
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