Creeping normality is an objectionable change that is accepted because it occurs slowly. The term is often used to explain indifference to environmental change. For example, people may tolerate excessive smog in a particular city that worsens over decades. Such smog would be intolerable if it suddenly appeared but is accepted when people have time to adopt lower expectations for health and quality of life.
|Definition||A significant problem that is not taken seriously because it occurs slowly.|
|Examples||Gradual loss of legal rights such as privacy or freedom of speech.
Diseases that become commonplace over the course of a generation due to changes in lifestyle and diet. Excessive increases in the cost of essential services such as education.|
|Related Concepts||Business Risk|
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