Big Picture Thinking
Business (e.g. owner of a small business)
Cold Logic (failure to consider human factors in your thinking)
Memory & Nostalgia
Roles & Responsibilities
Sense of Humor
Time & Place
AgendaA salesperson who wants to close a deal has an extremely positive view of their product.
Big Picture ThinkingA student who was focused on a particular standardized test takes a step back to look at what they really want from life.
BusinessA small business person is against a government imposed shutdown of their industry.
CommunityA person who lives on a street opposes the construction of a mental health facility on that street.
Detail-Oriented ThinkingA student who wants to pass a standardized test looks at a large number of practice problems to make sure they have mastered every ability or knowledge area covered by the test.
IdealismA student who wants to pass a test assumes that all it will take is some confidence in themselves.
Life ExperienceAn investor gets a bad feeling about a company's management based on previous experiences with firms with similar patterns of behavior that produced poor results.
LifestyleA parent who wants to spend more time with their kids and to get more done at home is in favor of work from home policies.
NationalityA Canadian intensely wants a Canadian hockey team to win in an international competition.
PersonalityA reserved person who tends to have a positive view of shy people like them.
ProfessionA software engineer advocates for improving the architecture of a software application where other stakeholders prioritize functionality and time to market.
PhilosophyA stoic individual views problems with a sense that they might be opportunity to forge personal strengths.
PoliticsA politician is hostile to any idea they perceive as originating with the opposition.
RelationshipsA manager who is considering hiring you is friends with members of your family and is strongly motivated to see you in a positive light.
Roles & ResponsibilitiesA manager who is responsible for safety on a job site pushes management to change a dangerous work practice.
TalentAn employee who is good at singing votes for karaoke for the next company team building event.
Time & PlaceAmericans in the 1880s viewed the people and events of their time from the perspective of that time and place. It may be impossible for a modern observer to fully understand this perspective.
ValuesA voter who values stability votes against a party they view as pushing for radical change.
A way of looking at something.
The position, distance and angle of a viewer with respect to an object.