AccessibilityAn elevator that is usable for as many people as possible including people with disabilities.
AestheticsA landscape design that is beautiful.
AmbianceAn interior design that feels pleasant.
AthleticsRunning shoes that are bouncy so as to make running more efficient and lower impact.
Brand ImageA magazine ad that communicates a story about a brand.
Brand RecognitionA poster designed to build recognition of a brand.
CelebrationA holiday decoration that captures the spirit and culture of a holiday.
ComfortA chair that is comfortable.
ComplianceA package design that complies with the law.
ConversionsA mobile app screen that achieves conversions.
CountersignalingA design that communicates confidence by not signaling. For example, a sign for a cafe that doesn't try to grab attention.
Customer ExperienceElements of the customer experience such as a packaging design that is pleasing to open.
EfficiencyEfficiency such as a vehicle that must have an aerodynamic form.
EntertainmentAn environment such as a theme park attraction that is meant to entertain.
Epic ExperienceA snowboard allows riders to traverse snowy mountain environments at speed.
HousingThe architecture and interior design of a home provide a living environment.
IdentityA t-shirt that followers of a subculture identify with.
InformingCommunicating information such as a government pamphlet about some serious issue.
ModestyClothing that covers the body.
OrderingA mobile app that allows you to order products.
OwnershipThe visual design of a snowboard creates a sense of ownership and identification with the product.
ProcessesA design that executes a process such as a workflow screen that allows a worker to complete a process step.
ProductivityA tool that people use to generate value.
ProtectionShoes that protect the feet.
Risk ReductionA design that reduces or mitigates a risk such as a coaster that protects tables.
SafetyGoggles that protect the eyes.
SalesA book cover sells a book.
SecurityA secure urban design with vehicle barriers to protect pedestrians.
SignalingA design that communicates something such as virtue.
Social StatusFashion that communicates social status such as wealth, intelligence or youth.
StorageA trash bin stores garbage.
StyleA design that communicates a style such as socks that are recognizably the work of a particular fashion designer.
TraditionA craft with a traditional design such that it is the 'real' thing.
TransportA package design that protects a product in transport.
WarmthClothing keeps people warm.