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Customization is the production of a unique product or service. This includes business strategies such as mass customization and individual pursuits such as diy hobbyists who redesign baseline products. The following are illustrative examples.
A food company allows customers to formulate their own breakfast cereal. The cereal can be produced on a high volume production line that adds ingredients to customer specifications at the unit level.A technology company designs and builds an industrial robot from customer requirements.
A candy manufacturer produces a batch of candy that features a customer's corporate logo.ConfigurationAn airline manufacturer offers custom configurations of seats for differing requirements such as budget short distance flights versus international carriers with three classes of service.Design for CustomizationToys based on a platform of exchangeable parts that allow toys to be constructed from instructions or the imagination.
A hotel makes a bed with extra firm pillows for a customer who prefers them that way.A mobile device allows users to configure and create skins for its user interface.ExperiencesA tour company offers customized tours in a remote region.Customer ServiceA bank provides customers with a local personal representative. The representative's name appears on statements, apps and the banks transactional website. The customer can call or schedule an appointment with the representative whenever they have a question or concern.
An IT consulting company writes software to customer requirements. A dressmaker designs a dress for a customer and occasion.Gamers design their own levels in a popular game. The game developer explicitly allows mods in their license agreement and releases a tool for developing levels.
ModificationModification and custom styling of automobiles is a significant industry on a global basis.Design ToolsA manufacturer of eyeglass frames provides customers with a tool to design their own frames. The frames are produced by a mass production process.Diy hobbyists who produce their own custom items from purchased materials, parts and components.
Talent
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