Customization is the production of a unique product or service. This includes business strategies such as mass customization and individual pursuits such as diy hobbyists who redesign baseline products. The following are illustrative examples.
A food company allows customers to formulate their own breakfast cereal. The cereal can be produced on a high volume production line that adds ingredients to customer specifications at the unit level.A technology company designs and builds an industrial robot from customer requirements.
A candy manufacturer produces a batch of candy that features a customer's corporate logo.
ConfigurationAn airline manufacturer offers custom configurations of seats for differing requirements such as budget short distance flights versus international carriers with three classes of service.
Design for CustomizationToys based on a platform of exchangeable parts that allow toys to be constructed from instructions or the imagination.
A hotel makes a bed with extra firm pillows for a customer who prefers them that way.A mobile device allows users to configure and create skins for its user interface.
ExperiencesA tour company offers customized tours in a remote region.
Customer ServiceA bank provides customers with a local personal representative. The representative's name appears on statements, apps and the banks transactional website. The customer can call or schedule an appointment with the representative whenever they have a question or concern.
An IT consulting company writes software to customer requirements. A dressmaker designs a dress for a customer and occasion.Gamers design their own levels in a popular game. The game developer explicitly allows mods in their license agreement and releases a tool for developing levels.
ModificationModification and custom styling of automobiles is a significant industry on a global basis.
Design ToolsA manufacturer of eyeglass frames provides customers with a tool to design their own frames. The frames are produced by a mass production process.Diy hobbyists who produce their own custom items from purchased materials, parts and components.
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