A-Z Popular Blog Design Search »
Design
 Advertisements
Related Guides
Design
Key Concepts
Design
Related Topics
Design Concept

15 Types of Customization

 , updated on July 05, 2023
Customization is the production of a product or service that is tailored for an individual. This includes mass customization at scale and individual pursuits such as DIY hobbyists who redesign baseline products. The following are common types of customization.

Mass Customization

A food company allows customers to formulate their own breakfast cereal. The cereal can be produced on a high volume production line that adds ingredients to customer specifications at the unit level.

Job Production

A technology company designs and builds an industrial robot from customer requirements.

Batch Production

A candy manufacturer produces a batch of candy that features a customer's corporate logo.

Configuration

An airline manufacturer offers custom configurations of seats for differing requirements such as budget short distance flights versus international carriers with three classes of service.

Design for Customization

Toys based on a platform of exchangeable parts that allow toys to be constructed from instructions or the imagination.

Personalization

A hotel makes a bed with extra firm pillows for a customer who prefers them that way.

User Interfaces

A mobile device allows users to configure and create skins for its user interface.

Experiences

A tour company offers customized tours in a remote region.

Customer Service

A bank provides customers with a local personal representative. The representative's name appears on statements, apps and the banks transactional website. The customer can call or schedule an appointment with the representative whenever they have a question or concern.

Bespoke

An IT consulting company writes software to customer requirements.

Haute Couture

A dressmaker designs a dress for a customer and occasion.

Mods

Gamers design their own levels in a popular game. The game developer explicitly allows mods in their license agreement and releases a tool for developing levels.

Modification

Modification and custom styling of automobiles is a significant industry on a global basis.

Design Tools

A manufacturer of eyeglass frames provides customers with a tool to design their own frames. The frames are produced by a mass production process.

Diy

Diy hobbyists who produce their own custom items from purchased materials, parts and components.
Overview: Customization
Type
Definition
The production of a unique product or service.
Value
A competitive advantage that allows a firm to serve different markets and customers.
Unique items tend to be more valuable to customers.
Related Concepts
Next: Examples of Customization

Talent

This is the complete list of articles we have written about talent.
Commercial Design
Design Characteristics
Design Constraints
Design Goals
Design Requirements
Design Services
Design Styles
Emergent Design
Feature Fatigue
Gesamtkunstwerk
Industrial Design
Information Design
Media Design
Modular Design
More Is Different
Packaging Design
Persona
Production Design
Slow Design
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Design

A comprehensive guide to design.

Color Theory

An overview of color theory.

Layout vs Composition

The difference between layout and composition.

Modeless vs Contextual

The difference between modeless and contextual user interfaces explained.

Types Of Design

A list of common types of design.

Design Process

The steps in a design process.

Design Quality

The common types of design quality.

Universal Design

A definition of universal design with examples.

Sensory Design

A definition of sensory design with examples.

Emotional Design

An overview of emotional design.

Elegance

The definition of elegance with examples.

Design Considerations

A list of common design considerations.

Lightness

An overview of lightness in design.

Design Constraints

The common types of design constraint.

Design To Cost

The definition of design to cost with examples.

Design-to-Value vs Design-to-Cost

The different between design-to-value and design-to-cost with examples.

Design Objectives

A list of design objectives.

Design Goals

A list of common design goals.

Design Function

An overview of design function with examples.

Design Composition

An overview of design composition with examples.

Design Requirements

A list of what is included in design requirements.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map