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Visual identity is the use of visual communication to establish a unique and recognizable identity for an organization or brand in a crowded market. The following are common types of visual identity.
Logos & NamesLogos and brand names are a primary type of visual identity that typically appear on all of a firm's products and communications.ColorsA set of corporate or brand colors. Commonly incorporated into everything that a firm does including seemingly obscure things such as the interiors of offices and templates for internal documents.SlogansTextual elements of a firm's visual identity usually in the form of brief slogans such as a mission statement.
Personalities & CharactersPersonalities and characters such as a company founder, mascot or celebrity representative in advertising. Trade DressThe characteristic look and feel of products, services and packaging.User InterfacesUser interfaces such as web sites.Environments Environments include physical and non-physical locations where people spend time such as a office, retail shop, showroom, restaurant, green space, interior of an aircraft or virtual environment in a game. For example, a restaurant may establish a unique decor as part of its visual identity.
UniformsThe uniforms worn by employees.ExperiencesLooking at visual identity as an experience such as a film as opposed to static elements such as an image.
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