Logos & NamesLogos and brand names are a primary type of visual identity that typically appear on all of a firm's products and communications.
ColorsA set of corporate or brand colors. Commonly incorporated into everything that a firm does including seemingly obscure things such as the interiors of offices and templates for internal documents.
SlogansTextual elements of a firm's visual identity usually in the form of brief slogans such as a mission statement.
Personalities & CharactersPersonalities and characters such as a company founder, mascot or celebrity representative in advertising.
Trade DressThe characteristic look and feel of products, services and packaging.
User InterfacesUser interfaces such as web sites.
EnvironmentsEnvironments include physical and non-physical locations where people spend time such as a office, retail shop, showroom, restaurant, green space, interior of an aircraft or virtual environment in a game. For example, a restaurant may establish a unique decor as part of its visual identity.
UniformsThe uniforms worn by employees.
ExperiencesLooking at visual identity as an experience such as a film as opposed to static elements such as an image.
|Overview: Visual Identity|
The use of visual communication to establish a unique and recognizable identity for an organization or brand.