A-Z Popular Blog Design Search »
Design
 Advertisements
Related Guides

9 Types of Visual Identity

 , updated on March 16, 2017
Visual identity is the use of visual communication to establish a unique and recognizable identity for an organization or brand in a crowded market. The following are common types of visual identity.

Logos & Names

Logos and brand names are a primary type of visual identity that typically appear on all of a firm's products and communications.

Colors

A set of corporate or brand colors. Commonly incorporated into everything that a firm does including seemingly obscure things such as the interiors of offices and templates for internal documents.

Slogans

Textual elements of a firm's visual identity usually in the form of brief slogans such as a mission statement.

Personalities & Characters

Personalities and characters such as a company founder, mascot or celebrity representative in advertising.

Trade Dress

The characteristic look and feel of products, services and packaging.

User Interfaces

User interfaces such as web sites.

Environments

Environments include physical and non-physical locations where people spend time such as a office, retail shop, showroom, restaurant, green space, interior of an aircraft or virtual environment in a game. For example, a restaurant may establish a unique decor as part of its visual identity.

Uniforms

The uniforms worn by employees.

Experiences

Looking at visual identity as an experience such as a film as opposed to static elements such as an image.
Overview: Visual Identity
TypeBranding
Corporate Identity
DefinitionThe use of visual communication to establish a unique and recognizable identity for an organization or brand.
Related ConceptsGraphic Design
Color Theory
Brand Theory
Brand Recognition
Brand Awareness
Corporate Identity

Design

This is the complete list of articles we have written about design.
Adaptability
Aesthetics
Architecture
Balance
Charrette
Color Harmony
Color Temperature
Commercial Art
Complexity
Composition
Concept Design
Context Of Use
Crafts
Critical Design
Customization
Defensive Design
Design
Design Abstraction
Design Business
Design Concept
Design Constraints
Design Culture
Design Debt
Design Failure
Design Fiction
Design Flaw
Design Goals
Design Innovation
Design Management
Design Objectives
Design Philosophy
Design Principles
Design Process
Design Quality
Design Requirements
Design Research
Design Skills
Design Strategy
Design Styles
Design Testing
Design Theory
Design Thinking
Design To Value
Digital Design
Dominance
Edge Case
Elegance
Emergent Design
Emotional Design
Feature Fatigue
Fit For Purpose
Game Design
Gesamtkunstwerk
Graphic Design
Human Factors
Human Scale
Immersive Design
Industrial Design
Information Design
Input Is Error
Interaction Design
Iterative Design
Layout
Less Is A Bore
Less Is More
Lightness
Marketing Design
Minimalism
Modern Design
More Is Different
Moving Parts
Naive Design
Negative Space
New Complexity
No Design
Overengineering
Product Design
Prototypes
Sensory Design
Service Design
Shape And Form
Silent Design
Slow Design
Space
Speculative Design
Stability
Structure
Style
Sustainable Design
Synthesis
Transition Design
Universal Design
Urban Design
Usability
UX
Variety
Visual Design
If you enjoyed this page, please consider bookmarking Simplicable.
 

Graphic Design

A list of graphic design techniques.

Dominance

A design element that is meant to catch the eye.

Balance

How to balance a design.

Types Of Graphic Design

Common types of graphic design.

Commercial Art

An overview of commercial art with examples.

Typography

The common elements of typography.

Kerning

A definition of kerning with examples.

Marketing Design

An overview of marketing design with examples.

Graphic Design Examples

An overview of graphic design with examples.

Design Styles

A list of the foundational design styles.

Information Design Examples

A list of the common types of information design.

Corporate Identity

Key types of corporate identity.

Corporate Reputation

A list of things that go into a firm's reputation.

Corporate Colors

An overview of corporate colors.

Corporate Reputation vs Corporate Image

The difference between corporate reputation and corporate image.

Words To Describe Business

A list of descriptive words for a business.

Business Verbs

A list of high impact business verbs.

Logo Colors

A chart of color symbolism for logo design with a large palette of logo colors.

Organizational Change Examples

An overview of organizational change with examples.

Words To Describe A Company

A vocabulary of unique words for describing a company.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map