Ecommerce is a broad category of business model that are based on the internet. This includes businesses that sell things primarily through electronic channels and services that are internet-based. The following are illustrative examples of ecommerce business models.
Online RetailerRetailers that sell things through electronic channels such as websites and apps.
Subscription BoxesRecurring delivery of niche products sold as a subscription service. For example, a monthly subscription box for a brand of cosmetics that contains sample or travel sizes of new products.Retailers that have a physical presence such as shops and showrooms but also sell things online.
Auctions & MarketsPlatforms that connect buyers and sellers.
BankingBanking services such as bill payments, money transfers and stock trading. In some cases, banks are primarily electronic with few physical locations.
Crowdfunding Peer-to-peer financing platforms that allow individuals to pitch projects, causes and ventures to a community.
Peer-to-PeerA general term for platforms that facilitate commercial interactions between individuals without an intermediary such as a bank, agent or wholesaler. For example, a platform that allows people to rent their apartment on a nightly basis to travelers can be considered peer-to-peer.
AdvertisingDigital advertising networks, platforms, services and tools.
TravelCommercial travel sites such as hotel and transportation bookings.
EntertainmentEntertainment companies such as streaming video and music services.
GamesGames are commonly sold and delivered online. For example, massively multiplayer online games may allow thousands of players to interact in a common virtual world that is run on internet servers.
Virtual EconomiesEconomic systems that occur in virtual environments such as games.
Electronic PublishingSales of books and business publications in electronic formats.
Software as a ServiceSoftware platforms that are accessed using websites and mobile apps.
Value Added ResellerA value added reseller takes another firm's products or services and adds something of value. For example, a firm might offer a popular open source platform with hosting and technical support.
AppsSoftware that is designed to work on mobile devices.
Domains & Web HostingSale of internet domains and web hosting services such as cloud-based content management platforms.
Computing ServicesComputing services such as cloud platforms, cloud infrastructure services and colocation.
Communication ServicesCommunication services such as a voice over IP tool that allows you to call landlines from an app.
Professional ServicesProfessional services such as consulting that is sold and/or delivered using electronic channels.
Electronic WholesaleElectronic sales to wholesales, distributors, ecommerce sites and retailers.
Mass CustomizationServices that allow a customer to design a product using an electronic tool that is then manufactured to the customer's specifications.
Custom ProductionProducing custom items such as printed materials or industrial parts based on customer generated specifications in a standard format.
Content SubscriptionsContent providers such as newspapers or industry knowledge sources that offer access for a subscription fee.
Community SubscriptionsSocial platforms that require payment to join such as a dating site.
ReviewsSites that host reviews of products and services that collect a membership fee for access.
TicketsElectronic tickets for events and entertainment attractions such as theme parks.
This is the complete list of articles we have written about business models.
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