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Sales promotion is the practice of offering sale prices and other incentives to customers. It is often coordinated with marketing activities such as advertising, promotion, sales targets, channel management and visual merchandising. The following are common types of sales promotion.
SalesSale prices such as a percentage discount.Volume DiscountVolume discounts such as buy two get one free.FreebiesFree items with a purchase such as a free baseball cap with a purchase of a meal.ContestsContests such as prize giveaways. CouponsCoupons are one way to implement price discrimination as price sensitive customers will be more willing to look for coupons.
Loss LeadersSelling an item at an exceptionally low price to attract customers to a location.Upgrades & PremiumsFree upgrades such as more memory in a mobile device.TermsTemporarily offering improved terms such a telecom company that offers unlimited bandwidth on new contracts for a limited time.Free TrialsAllowing customers to try a service risk free for a period of time.Free SamplesSamples such as a trial size of a new product that is given out to create brand awareness.
Loyalty ProgramsOffering double or triple points on a loyalty program for a period of time.Trade AllowancesDiscounts given to distribution partners such as retailers to encourage them to stock up on your product. In many cases, this is done in conjunction with advertising to support sales.Dealer LoaderA dealer loader is a reward that is given to retailers to buy a minimum amount or to install in-store displays.
Push MoneyExtra commissions for salespeople and distribution partners to increase sales volumes.
Pricing
This is the complete list of articles we have written about pricing.
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