33 Examples of Sales Promotions

John Spacey, February 10, 2023

Sales promotions are incentives to purchase such as discounts or free gifts. This implies a campaign designed to boost demand that may include promotion such as advertising campaigns. This can be contrasted with clearance pricing that is motivated by a need to clear old inventory. In many cases, a business will boost inventory in order to support a sales promotion. The following are common examples of a sales promotion.

Bonus points	Bundle offers
Buy more, save more	Buy one, get one free
Cashback promotions	Clearance sales
Contests and sweepstakes	Coupons
Daily deals	Demographic discounts e.g. student discount
Discounts	Donations to charity with every purchase
Financing offers	Flash sales
Free add ons	Free installation or setup
Free returns	Free samples
Free shipping	Free trials
Gift with purchase	Joint promotions e.g. buy something here get something free somewhere else
Limited edition products	Limited time offers
Loyalty programs e.g. buy 9 get 10th free	Mystery coupons e.g. scratch and save
Partner offers e.g. discount for using a particular payment method	Price match promise
Rebates	Referral programs
Seasonal sales	Trade-in programs
Try before you buy

Some types of sales promotions aren't permitted under the law. For example, requiring a purchase to enter a contest is commonly banned. These regulations vary by country and jurisdiction.

33 Examples of Sales Promotions

Pricing

Trending