23 Examples of a Sports Business
John Spacey, July 11, 2020
The sports business is any business model related to sports events, activities, goods and media. The following are common types of sports business.
Professional SportsSporting events, leagues and teams that charge spectators and media outlets a fee.
MediaSports media such as magazines, television shows, radio shows, podcasts, blogs and newspapers.
Sports MarketingAdvertising and other promotional techniques such as sponsorships that generate brand recognition and demand for products and services.
Sporting GoodsSporting equipment such as training equipment, elements of games such as balls and protective gear. This can be extended quite far to include complex machines such as sports cars.
SportswearSports themed apparel, footwear and accessories.
Fast Moving Consumer GoodsConsumer products with a sports theme such as a sports drink.
Retail & EcommerceThe selling of sporting goods, sportswear, sports services and event tickets.
HospitalityHotels, resorts and other businesses such as restaurants that host guests at sports related destinations such as a ski hill or race track.
Recreation & LeisureSports related recreation and leisure facilities such as a skating rink or golf course.
Sporting InfrastructureThe planning, construction and maintenance of sports infrastructure such as stadiums.
EducationIt is common for K-12, universities and colleges to have significant sports offerings including gym classes, extracurricular activities and academic programs such as sports management.
TrainingSports training services such as surfing lessons.
Sports MedicineThe branch of medicine that deals with physical fitness, performance and the prevention and treatment of sports related injuries.
Personal ServicesSports related personal services such as a personal trainer.
Video GamesSports is a major genre of video games including simulators, massively multiplayer online games and fantasy sports that involve managing virtual sports teams.
EsportsSports competitions that occur in a game environment. This is analogous to professional spectator sports but occurs in a virtual environment.
EventsThe production, promotion and delivery of sporting events including international events.
FundraisingThe use of sporting events to raise money for charity.
Business ServicesBusiness services for sports businesses such as a sports management consultant.
PublishingBooks about sports.
Sports MemorabiliaCollector's items such as baseball cards.
Arts & EntertainmentSports related arts and entertainment such as sports photography or a movie about sports.
NotesSome of the categories above are often non-profit but may support many related business models nonetheless. For example, entities that promote and operate fundraising events may be businesses.
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