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A baseline is a measurement or state at a point in time.A benchmark is a measurement of an industry standard, best practice or competitor.Baseline vs BenchmarkBaseline measurements are used to compare your results at different points in time. If you want to improve quality of life in a city, you might start by measuring quality of life today. The current observation can be used as a baseline to be compared to future improvements.
Benchmark measurements are used to compare your results to the competition. For example, a city might compare its annual quality of life metrics with those of other cities.|
| Baseline | Benchmark | | Definition | A measurement at a point in time. | A measurement of the competition or standard results. |
Business Metrics
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