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Baseline vs Benchmark

 , updated on December 14, 2016
A baseline is a measurement or state at a point in time.
A benchmark is a measurement of an industry standard, best practice or competitor.

Baseline vs Benchmark

Baseline measurements are used to compare your results at different points in time. If you want to improve quality of life in a city, you might start by measuring quality of life today. The current observation can be used as a baseline to be compared to future improvements.
Benchmark measurements are used to compare your results to the competition. For example, a city might compare its annual quality of life metrics with those of other cities.
Baseline vs Benchmark
BaselineBenchmark
DefinitionA measurement at a point in time.A measurement of the competition or standard results.

Business Metrics

This is the complete list of articles we have written about business metrics.
Attach Rate
Baseline
Benchmarks
Budget Variance
Capability Rate
Churn Rate
Compliance Rate
Cost Effectiveness
Customer Satisfaction Rate
Cycle Time
Efficiency
Error Rate
Function Points
Gross Margin
IT Metrics
Marketing Metrics
Productivity
ROI
Run Rate
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Sales Volume
Share Of Wallet
Story Points
Takt Time
Time To Volume
Turnaround Time
Vanity Metrics
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Benchmarking

A few examples of benchmarking.

Benchmarking Definition

A definition of benchmarking.

Internal Benchmarking

The common types of internal benchmarking.

Functional Benchmarking

A definition of functional benchmarking with examples.

Best In Class

A definition of best in class with examples.

Competitive Benchmarking

A definition of competitive benchmarking with examples.

Cycle Time

A definition of cycle time with examples.

Business Benchmarks

The common types of business benchmark.

Market Share Analysis

A guide to market share analysis with examples.

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Marketing Metrics

A list of common ways to measure marketing results.

IT Metrics

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Innovation Metrics

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Metrics vs Measurements

The difference between a metric and a measurement.

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