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Baseline vs Benchmark

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A baseline is a measurement at a point in time.
A benchmark is a measurement that is compared to a standard, best result or competitor.

The Difference

Baseline measurements are used to compare your results at different points in time. If you want to improve quality of life in a city, you might start by measuring quality of life today. The current observation can be used as a baseline to be compared to future improvements.
Benchmark measurements are used to compare your results to the competition. For example, a city might compare its annual quality of life metrics with those of other cities.
Baseline vs Benchmark
A measurement at a point in time.
A measurement of the competition or standard results.
Next: Benchmarking
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