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7 Types of Data Profiling

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Data profiling is the process of analyzing a dataset. It is typically done to support data governance, data management or to make decisions about the viability of strategies and projects that require data. The following are common types of data profiling.

Data Quality

Gathering statistics about data quality. For example, a telecom company might determine the correctness of customer data by comparing two sources or validating the data using a set of business rules.

Data Credibility

Analysis of the credibility of data. For example, an investor might evaluate a set of historical social media data to see if there is any useful correlation between social media chatter and stock prices.

Data Lineage

Tracing data to its sources and calculation methods.

Compliance & Risks

Analysis of data for compliance and risk purposes. For example, verifying that a dataset doesn't contain personally identifiable data.

Information Security

Analysis of data for purposes of information security such as verifying that fields are properly encrypted.

Capacity Management

Looking at how data is growing in order to plan capacity and budget.


Evaluating data in order to determine a retention schedule. For example, a team may have mysterious pools of dark data that it would like to purge but seek statistics to confirm the data isn't used.
Overview: Data Profiling
Analysis of datasets to determine information and statistics related to the data itself.
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