45 Examples of Merchandising

John Spacey, updated on March 30, 2024

Merchandising is the process of designing and organizing retail environments and the display of products within these spaces. This includes the process of selecting products, placing them within a store and marketing them with multisensory communication such as visuals, text, sounds and scents. The following are common examples of what's involved in merchandising.

Brand Imagery	Brand Representation
Branded Shopping Bags	Charity Partnerships
Clearance Racks	Color Schemes
Community Bulletin Board	Cross-merchandising
Customer Reviews	Customer Surveys
Digital Signage	Ecommerce Integration
Endcap Displays	Fitting Rooms
Floor Graphics	Gift Wrapping Station
In-store Promotions	Interactive Displays
Interactive Kiosks	Lighting
Limited-time Offers	Loyalty Program Displays
Mannequins	Membership Programs
Personalization Options	Planograms
Point-of-sale Displays	Price Comparison Graphics
Price Tags	Product Bundles
Product Demonstrations	Product Information
Product Packaging	Product Placement
Product Sampling	Promotional Signage
Sales Promotions	Scent Marketing
Seasonal Decorations	Seasonal Gift Guides
Signage	Staff Recommendations
Store Fixtures	Store Layout
Window Displays

An endcap display is a display area at the end of a row of shelves.

A planogram, also known as a POG, is a diagram that shows how to place products on a shelf or other type of display.

Brand representation is where you conform to the spirit, visual identity and rules of a brand such as a brand style guide.

Summary

Merchandising is the total process of designing a retail location from a marketing perspective. It is also the process of marketing products at the physical point where they are sold.

Discussion

It should be noted that merchandising includes the design of products and product packaging. For example, designing a product to fit within a particular space on a shelf. Product packaging is viewed as part of visual merchandising.

Next: Visual Merchandising

More about merchandising:

Local Store Marketing