Daily Active Users (DAU)
The number of unique users in a day.Monthly Active Users (MAU)
The number of unique users in a calendar month or trailing 30 day period.Weekly Active Users (WAU)
The number of unique users in any 7 day period.Engaged Users
Active users is typically calculated with a generous definition of the term "active" that includes any interaction at all with a website, game, software platform or service. As such, it is common to define business specific metrics based on more meaningful levels of engagement. For example, a game might define engaged users as a unique user who actually plays the game for 30 seconds or longer. This avoids counting low value interactions such as bounces.| Overview: Active Users | ||
Type | ||
Definition | The total number of people who use a service in a period of time. | |
Related Concepts | ||
