A-Z Popular Blog Marketing Search »
Marketing
 Advertisements
Marketing Guides

4 Types of Active Users

 , updated on
Active users is the total number of people who use a service in a period of time. This has a tendency to be a vanity metric as it can produce a large number that doesn't necessarily translate to revenue. The following are common types of active user metric.

Daily Active Users (DAU)

The number of unique users in a day.

Monthly Active Users (MAU)

The number of unique users in a calendar month or trailing 30 day period.

Weekly Active Users (WAU)

The number of unique users in any 7 day period.

Engaged Users

Active users is typically calculated with a generous definition of the term "active" that includes any interaction at all with a website, game, software platform or service. As such, it is common to define business specific metrics based on more meaningful levels of engagement. For example, a game might define engaged users as a unique user who actually plays the game for 30 seconds or longer. This avoids counting low value interactions such as bounces.
Overview: Active Users
Type
Definition
The total number of people who use a service in a period of time.
Related Concepts
Next: Loyal Customers

Marketing Metrics

This is the complete list of articles we have written about marketing metrics.
Brand Awareness
Brand Recognition
Churn Rate
Conversion Rate
Cost Per Lead
Acquisition Cost
Experience Score
Lifetime Value
Customer Metrics
Penetration Rate
Market Share
Recency
Wallet Share
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Marketing Metrics

A list of common ways to measure marketing results.

Business Metrics

A list of common business metrics.

Data-Driven Marketing

A definition of data-driven marketing with examples.

Customer Loyalty

The common types of loyal customer.

Recency

A definition of recency with examples for sales, marketing and advertising.

Active Customer

An overview of active customers as a marketing metric.

Marketing Benchmarks

The definition of marketing benchmark with examples.

Cost Per Lead

The formula for cost per lead with calculation examples.

Marketing Efficiency

An overview of marketing efficiency with calculation examples.

Marketing

A list of key marketing strategies.

Target Audience vs Target Market

The difference between a target audience and target market.

Public Relations

A definition of public relations with examples.

Marketing Communications

A definition of marketing communications with examples.

Value Proposition

The common types of customer value proposition.

Marketing Myopia

A definition of marketing myopia with examples.

Customer Focus

A definition of customer focus with examples.

Brand Marketing

A complete overview of brand marketing.

Marketing Definition

The definition of marketing with examples.

Marketing Examples

Common examples of marketing.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map