Active users is the total number of people who use a service in a period of time. It has a tendency to be a vanity metric as it can produce a large number that doesn't necessarily translate to revenue. The following are common types of active user metric.
Daily Active Users (DAU)The number of unique users in a day.
Monthly Active Users (MAU)The number of unique users in a calendar month or trailing 30 day period.
Weekly Active Users (WAU)The number of unique users in any 7 day period.
Engaged UsersActive users is typically calculated with a generous definition of the term "active" that includes any interaction at all with a website, game, software platform or service. As such, it is common to define business specific metrics based on more meaningful levels of engagement. For example, a game might define engaged users as a unique user who actually plays the game for 30 seconds or longer. This avoids counting low value interactions such as bounces.
|Definition||The total number of people who use a service in a period of time.|
This is the complete list of articles we have written about marketing metrics.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.