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30+ Business Metrics
John Spacey, February 16, 2016 updated on April 07, 2017
Metrics are repeatable techniques that produce meaningful measurements. They can be used to measure strategies, processes, practices and market results such as revenue. The following are commonly used business metrics.
TypesBasic types of metric.
Information TechnologyIT metrics cover areas such as technology strategy, governance, projects and operational practices such as service management.
InnovationInnovation is the creation of new techniques and products that improve on the old by an order of magnitude. As such, innovation requires a special class of metrics that measure the acquisition of ideas and rate of experimentation .
MarketingMarketing metrics measure the effectiveness of advertising, promotion, pricing, branding and product development. They include both high level metrics for measuring the marketing department and low level metrics to measure an individual initiative.
OperationsThe core operational efficiency of an organization.
SalesMetrics for managing sales strategy and directing sales teams.
FinancialMeasuring the financial performance and position of an organization.
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