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Business Metrics Guide John Spacey, updated on
Metrics are repeatable techniques that produce meaningful measurements. They can be used to measure strategies, processes, practices and market results such as revenue. The following are commonly used business metrics.
TypesBasic types of metric.Information TechnologyIT metrics cover areas such as technology strategy, governance, projects and operational practices such as service management.InnovationInnovation is the creation of new techniques and products that improve on the old by an order of magnitude. As such, innovation requires a special class of metrics that measure the acquisition of ideas and rate of experimentation .MarketingMarketing metrics measure the effectiveness of advertising, promotion, pricing, branding and product development. They include both high level metrics for measuring the marketing department and low level metrics to measure an individual initiative.OperationsThe core operational efficiency of an organization.SalesMetrics for managing sales strategy and directing sales teams.FinancialMeasuring the financial performance and position of an organization.If you enjoyed this page, please consider bookmarking Simplicable.
Types Of MetricsThe basic types of business metrics.Cycle TimeA definition of cycle time with examples.MetricsAn reasonably comprehensive list of metrics.
IT MetricsA list of commonly used IT metrics.Error Rate
Common examples of error rate metrics.
System Analysis Examples
An overview of system analysis with examples.
Marketing MetricsA list of common ways to measure marketing results.Data-Driven Marketing
A definition of data-driven marketing with examples.
Customer Loyalty
The common types of loyal customer.
Recency
A definition of recency with examples for sales, marketing and advertising.
Active Users
The common types of active user metric.
Active Customer
An overview of active customers as a marketing metric.
Marketing Benchmarks
The definition of marketing benchmark with examples.
Cost Per Lead
The formula for cost per lead with calculation examples.
Marketing Efficiency
An overview of marketing efficiency with calculation examples.
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