|Overview: Trough Of Sorrow|
The painful stretch of time between the initial excitement of a new initiative and the first signs of results.
What is the Trough Of Sorrow?
John Spacey, updated on July 24, 2016
The trough of sorrow is the painful stretch of time between the initial excitement of a new initiative and the first signs of results. Although it's painful, the trough of sorrow is often a time of great productivity and value creation. It's also a time of questioning as even the most dedicated team may start to doubt strategy. In many cases, the trough of sorrow is longer than expected. With no signs of results, teams may wonder if they are wasting time and resources. The temptation to quit and begin again becomes intense. Teams that endure the trough of sorrow may emerge with significant results. However, if a strategy is flawed the trough can continue to infinity.
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