A-Z Popular Blog Marketing Search »
Marketing
 Advertisements
Marketing Guides
Marketing
Key Concepts
Sales

Marketing
Related Topics
Pricing

Promotion

18 Types of Marketing Benchmark

 , updated on
Marketing benchmarks are standard measurements that are used to compare your results to those of your competitors or industry. This is helpful to identify areas of competitive advantage, competitive parity and to discover where you are underperforming. Benchmarking requires data about your competition. This can often be found in public sources such as quarterly financial reports or by interviewing your target market. It is also common for industry organizations and competitive research firms to offer benchmarking data. The following are common types of marketing benchmark.

Brand Recognition

The percentage of a target market that recognize your brand symbols as compared to competing brands.

Brand Recall

The percentage of a target market that recall your brand when prompted with a product category. For example, "can you name a few luxury hotels?"

Top of Mind

The percentage of a target market who name your brand first when prompted with a product category.

Customer Satisfaction

The percentage of customers who are happy with you as compared to the competition.

Customer Loyalty

The number of your customers who purchase at least once a month, or with a frequency that is considered loyal in your industry. For example, a loyal customer for an automotive company might purchase once every three years.

Ratings

Reviews such as customer ratings of hotels on a major travel site.

Product Performance

A figure of merit for your products. For example, the conversion efficiency of solar panels. Often used as a product development benchmark.

Customer Perceptions

Customer perceptions such as "which of these airlines is more reliable?"

Market Share

The percentage of total industry sales in a product category that is captured by you.

Share of Wallet

The percentage of spend for a product category that your customers spend on you. For example, the percentage of a bank's IT capital spending that goes to your software products and consulting.

Customer Acquisition Cost

Your cost for acquiring a customer compared to your industry.

Customer Lifetime Value

Customer lifetime value is an estimate of how much your current customers will spend on your products and services in the future. Based on average spend per year and customer retention rate.

Customer Retention Rate

The percentage of customers that you don't lose in a month or year.

Prices

Benchmarking your prices in different markets against the competition. Used to optimize your pricing strategy.

Costs & Margins

Benchmarks of efficiency and profitability such as your cost per unit. In a price competitive market, a lower cost per unit is often the primary type of competitive advantage.

Reach

The percentage of a target audience that you reach with marketing messages as compared to competitors.

Conversion Rate

The percentage of visitors to a location who take you up on an offer.

Engagement

Measures of customer engagement such as the amount of time they spend on your website.
Overview: Marketing Benchmarks
Type
Definition
Standard measurements that are used to compare your results to those of your competitors or industry.
Related Concepts

Marketing

This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Branding
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Cross-Selling
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Differentiation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Go-To-Market
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketability
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Niche
Omnichannel
Penetration Pricing
Personal Selling
Positioning
Positioning
Premium Pricing
Premiumisation
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Product-as-a-Service
Promotion
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Remarketing
Sales
Sales Development
Sales Strategy
Scarcity Marketing
Segment
Soft Selling
Strategy
Sustainability
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Value
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
If you enjoyed this page, please consider bookmarking Simplicable.
 

Marketing Metrics

A list of common ways to measure marketing results.

Business Metrics

A list of common business metrics.

Data-Driven Marketing

A definition of data-driven marketing with examples.

Customer Loyalty

The common types of loyal customer.

Recency

A definition of recency with examples for sales, marketing and advertising.

Active Users

The common types of active user metric.

Active Customer

An overview of active customers as a marketing metric.

Cost Per Lead

The formula for cost per lead with calculation examples.

Marketing Efficiency

An overview of marketing efficiency with calculation examples.

Market Research

A systematic investigation of market conditions including customers and the competition.

Contextual Inquiry

A definition of contextual inquiry with several examples.

Market Positioning

A list of common market positioning strategies.

Test Marketing

A definition of test marketing with examples.

Product Involvement

The common types of product involvement.

Competitor

The common types of competitor.

Latent Need

A definition of latent need with examples.

Market Intelligence

A definition of market intelligence with examples.

Organizational Intelligence

A definition of organizational intelligence with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map