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What is a Display Window?

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A display window is an large window of a retail location that is decorated.

Christmas Windows

Department stores and flagship locations of retail chains may offer display windows each season. In cities such as London, New York, Paris and Tokyo display windows are particular elaborate in the Christmas season when the windows may attract large numbers of shoppers. After Christmas, windows may continue to have seasonal themes. For example, windows in Tokyo may celebrate Japanese traditions such as Tanabata or the cherry blossom season.

Window Dressing as Art

Window dressing is considered an art and important marketing activity that is an opportunity to express the identity of a brand. Historically, a considerable number of well known authors, artists and fashion designers served time as a window dresser.
Overview: Display Window
An exterior window of a retail location that is decorated.
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Bricks And Clicks
Consumer Staples
Customer Service
Display Window
Hard Goods
Haute Couture
In-Store Marketing
Local Marketing
Point Of Sale
Pricing Strategy
Retail Automation
Retail Examples
Retail Industry
Retail Services
Store Management
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