A-Z Popular Blog Top Search »


50 Examples of Customer Satisfaction

 , updated on
Customer satisfaction is the degree to which customers are happy with a product, service or experience. This is viewed as a core business metric in a large number of industries that is typically measured with a customer survey. The following are common areas that influence customer satisfaction.
High quality products.
Friendly and helpful service.
Meeting or exceeding customer expectations.
Flexibility in dealing with customer requests.
Products that are pleasing and productive to use.
Durable and reliable products.
Products that are free of defects.
Products that use high quality materials and ingredients.
Fair terms that are easy to understand.
Providing great variety and selection.
Offering warranties and guarantees.
Offering customization options.
Regularly improving products.
Using customer feedback and reviews to improve.
Prompt response to customer inquiries.
Making service subscriptions easy to change and cancel.
Candor and honesty in communication.
Polite and professional service.
Customer experience such as tasty food.
Good value for price.
Building a sense of social status around your brand.
Making things easier for the customer with comfort and convenience.
Luxurious experiences that are relaxing.
Epic experiences that are deeply meaningful to the customer.
Products that satisfy customer needs.
Products that are environmentally and socially responsible.
Ensuring safety and security.
Providing useful information about products.
The quality and responsiveness of customer support.
Providing multiple channels of support.
Providing personalized service and attention.
Providing self-service tools.
Hassle-free returns.
Convenient business hours.
Fairness and inclusiveness of your business.
Products and services that are consistent and stable.
Transparent and stable pricing that’s perceived as fair.
Honoring commitments and promises.
Not charging new customers less than loyal customers.
Turning around customer dissatisfaction with compensation.
Providing a sense that you value the customer’s business.
Empowering frontline employees to solve customer problems.
Knowledgeable salespeople and support staff.
Staff that are attentive without being invasive.
Orders that are filled quickly and accurately.
Clean, well maintained environments.
Pleasing ambiance such as music.
Intuitive and easy to use products.
Promotions such as loyalty cards aren’t pushed too hard.
Clear, fair and accurate invoices and bills.


In most cases, customer satisfaction is measured with a short survey or rating tool for customers. The practice of calculating customer satisfaction metrics dates back to the early 20th century. The most common approach is to directly ask customers to rate their satisfaction on a scale from 1 to 5.
Overview: Customer Satisfaction
Definition (1)
The extent to which customers are happy with a product, service or experience.
Definition (2)
The practice of asking customers about your brand, products and customer experience as a source of marketing metrics.
Related Concepts
Next: Customer Needs

Customer Satisfaction

This is the complete list of articles we have written about customer satisfaction.
Consumer Attitudes
Customer Advocacy
Customer Analysis
Customer Behavior
Customer Complaints
Customer Defection
Customer Expectations
Customer Experience
Customer Motivation
Customer Needs
Customer Outcomes
Customer Pain Points
Customer Perceptions
Customer Service
If you enjoyed this page, please consider bookmarking Simplicable.

Marketing Metrics

A list of common ways to measure marketing results.

Business Metrics

A list of common business metrics.

Data-Driven Marketing

A definition of data-driven marketing with examples.

Customer Loyalty

The common types of loyal customer.


A definition of recency with examples for sales, marketing and advertising.

Active Users

The common types of active user metric.

Active Customer

An overview of active customers as a marketing metric.

Marketing Benchmarks

The definition of marketing benchmark with examples.

Cost Per Lead

The formula for cost per lead with calculation examples.

Marketing Efficiency

An overview of marketing efficiency with calculation examples.


A list of steps for building a brand.

Bliss Point

An overview of bliss point, a marketing principle.

Brand Recognition vs Brand Awareness

The difference between brand recognition and awareness explained.

Branding Guide

An overview of 20+ common branding techniques.

No-brand Brand

An overview of a common branding strategy.

Brand Diffusion

A definition of brand diffusion with an example.

Brand Loyalty

A definition of brand loyalty with examples.

Lifestyle Brand

A definition of lifestyle brand with examples.

Visual Branding

Common types of visual branding.

Brand Implementation

Common types of brand implementation.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map