9 Examples of Local Store Marketing

John Spacey, updated on February 23, 2017

Local store marketing is the practice of customizing retail locations to reflect the surrounding neighborhood. The term tends to be applied to large chains that seek to optimize each location to local tastes. Similar practices are commonly employed by actual local businesses. The following are common examples of local store marketing.

Architecture & Decor

A chain of coffee shops designs certain locations to match surrounding architectural styles. This is particularly important for a chain locating in a historic district where modern architecture risks being an eyesore.

Local Ingredients

A grocery store that sources ingredients from local suppliers.

Local Dishes

A chain restaurant serves up local and regional specialties.

Local Brands

A sports store that offers a wide selection of clothing branded with local sports teams.

Product Selection

A grocery store that offers a wide selection of picnic and BBQ supplies in an area where summer BBQs are a popular pastime.

Specialty Products

A convenience store near the beach that offers beach balls, sunglasses and a variety of sunscreens.

Events

A convenience store that opens a hot food stall in front of the shop the day of a local festival.

Promotion

A gym that recruits local celebrities to help promote its opening.

Community Engagement

A restaurant chain that contributes to local causes and sponsors local sports teams.

Overview: Local Store Marketing
Type	Retail
Definition	The practice of customizing retail locations to reflect the surrounding neighborhood.
Also Known As	LSM Neighborhood marketing
Related Concepts	Architectural Styles Marketing Brand Culture Flagship