Architecture & DecorA chain of coffee shops designs certain locations to match surrounding architectural styles. This is particularly important for a chain locating in a historic district where modern architecture risks being an eyesore.
Local IngredientsA grocery store that sources ingredients from local suppliers.
Local DishesA chain restaurant serves up local and regional specialties.
Local BrandsA sports store that offers a wide selection of clothing branded with local sports teams.
Product SelectionA grocery store that offers a wide selection of picnic and BBQ supplies in an area where summer BBQs are a popular pastime.
Specialty ProductsA convenience store near the beach that offers beach balls, sunglasses and a variety of sunscreens.
EventsA convenience store that opens a hot food stall in front of the shop the day of a local festival.
PromotionA gym that recruits local celebrities to help promote its opening.
Community EngagementA restaurant chain that contributes to local causes and sponsors local sports teams.
|Overview: Local Store Marketing|
The practice of customizing retail locations to reflect the surrounding neighborhood.
Also Known As