Department Stores
Store within a store is commonly deployed by large department stores. In many cases, fees are based on sales and leases are short. This allows department stores to continually replace shops that aren't performing to stay relevant in a highly competitive fashion market. This practice is particular common with department stores that primarily serve youthful demographics whereby preferences change with each passing year. Although this practice may appear harsh such department stores may take a risk on young new designers.Similar vs Complementary
Store within a store may feature similar products or complementary products such as a bookstore with a coffee shop. It is deployed by large locations such as grocery stores and small shops such as a convenience store with an electronics kiosk.| Overview: Store Within A Store | ||
Type | ||
Definition | A store that offers space to other retailers within its premises. | |
Value | Similar goods allow for one-stop shopping such as a department store that has a large collection of brands that are popular with a particular demographic such as women in their 20s and 30s.Complementary goods such as a bookstore and a coffee shop can improve the traffic of both businesses. | |
Related Concepts | Retail StrategyBusiness ModelsBespokeComplementary Goods | |
