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What is a Store Within A Store?

 , updated on December 08, 2016
A store within a store is a retail business model whereby a shop offers spaces to smaller shops in return for fees.

Department Stores

Store within a store is commonly deployed by large department stores. In many cases, fees are based on sales and leases are short. This allows department stores to continually replace shops that aren't performing to stay relevant in a highly competitive fashion market. This practice is particular common with department stores that primarily serve youthful demographics whereby preferences change with each passing year. Although this practice may appear harsh such department stores may take a risk on young new designers.

Similar vs Complementary

Store within a store may feature similar products or complementary products such as a bookstore with a coffee shop. It is deployed by large locations such as grocery stores and small shops such as a convenience store with an electronics kiosk.
Overview: Store Within A Store
Type
Definition
A store that offers space to other retailers within its premises.
Value
Similar goods allow for one-stop shopping such as a department store that has a large collection of brands that are popular with a particular demographic such as women in their 20s and 30s.
Complementary goods such as a bookstore and a coffee shop can improve the traffic of both businesses.
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Business Models

A list of common business models.

Bricks And Clicks

A retailing strategy that combines physical locations with a strong ecommerce presence.

Complementary Goods

A definition of complementary goods with several examples.

Collective Business System

An organization that represents businesses or professionals that have something in common.

Product vs Service

The business difference between products and services.

Business Model Examples

A few examples of common business models.

Business Model Definition

The definition of business model.

Scalable Business Model

A definition of scalable business model with several examples.

Two-sided Market

A definition of two-sided market with examples.

Retail

A list of retail industry business terms.

Bespoke

A term to describe products and services that are commissioned by a customer.

Local Store Marketing

A definition of local store marketing with examples.

Retail

A list of retail types.

Display Window

An overview of display windows as a marketing technique.

Lifestyle Brand

A definition of lifestyle brand with examples.

Showroom

An overview of product showrooms as a marketing strategy.

Retail Automation

The common types of retail automation.
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