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A showroom is a space for displaying products and services. They are a marketing tool that typically serve several functions:PromotionPromoting products to customers by allowing them to play with new models and see prototypes or upcoming concepts.
BrandingRepresenting your brand with a physical environment. Showrooms often have lavish interiors designed to impress.Creating an experience around your brand that involves elements such as social interaction.Media RelationsConnecting with local media and influencers. For example, a fashion showroom that holds fashion presentations for fashion magazines and blogs.
SalesGenerating sales leads or closing sales. EcommerceIn many cases, showrooms are a recognition that many customers use shops to see products and then order things online. A showroom is often used to stimulate ecommerce sales and possibly direct those sales to your ecommerce platform.ServiceProviding customer service functions such as answering questions or performing repairs.
Customer RelationshipsBuilding relationships with customers. For example, salespeople may socialize with their customers when the customer comes in for regular maintenance.PartnersManaging partner relationships. In some cases, showrooms are only open to distribution partners. This is common when a brand doesn't sell directly to customers.LogisticsActing as a distribution point in a logistics chain. For example, ecommerce orders can be delivered to the showroom for pickup or local delivery.
Reverse Logistics Handling returns and end-of-life reuse and recycling.TrainingProviding value added services such as training.EventsHolding media, industry and customer appreciation events.CampingTemporary showrooms may be used to camp near large industry events such as a fashion week.
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