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Fast-moving consumer goods, commonly abbreviated FMCG, are non-durable goods that sell quickly. It is considered a unique business model that requires competitive advantages in areas such as manufacturing, branding, advertising and logistics. The following are examples of FMCG product types.
Processed FoodsProcessed foods such as breakfast cereal.BeveragesPackaged beverages such as fruit juice and bottled water.Dry GoodsDry goods include things such as coffee, tea, sugar and beans.Prepared MealsPrepared ready to eat foods such as bento boxes.CosmeticsCosmetics such as hairstyling products.Toiletries Toiletries such as toothpaste.Over-the-counter MedicationsBasic medications that are available without a prescription.
CandyCandy such as chocolate bars.Fresh FoodFresh food such as fruits and vegetables that are perishable.Frozen FoodFrozen items such as ice cream that require a temperature-controlled supply chain.Baked GoodsBaked goods such as cookies.Consumer ElectronicsAlthough consumer electronics are typically durable, fast selling ideas such as memory cards or headphones may be considered FMCG.
Office SuppliesConsumable office supplies such as pens and paper.Cleaning ProductsCleaning products such as baking soda.ClothingIn some cases, basic clothing such as socks and undergarments are considered FMCG.
Business Models
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