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64 Examples of FMCG

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Fast-moving consumer goods, commonly abbreviated FMCG, are non-durable goods that sell quickly. This is considered a unique business model that requires competitive advantages in areas such as manufacturing, branding, advertising and logistics. The following are examples of FMCG product types.
Baby food
Baby supplies
Baked goods & bread
Basic clothing such as socks
Basic footwear such as sandals
Basic sporting goods such as balls
Basic tools
Bathroom essentials
Batteries
Beauty supplies
Books and magazines
Bottled water
Breakfast cereals
Candy
Canned goods
Chocolate
Cleaning products
Coffee
Cookies
Cooking oils
Cosmetics
Dairy products
Desserts
Electronic accessories
Energy drinks
First aid supplies
Frozen food
Fruits
Gardening supplies
Health food
Home improvement products
Hygiene products
Insect repellent
Laundry detergent
Light bulbs
Over-the-counter medicines
Pantry items
Paper products
Party supplies
Pasta
Personal care products
Personal grooming products
Pet food
Pet supplies
Power cords & chargers
Rice
Shampoo & conditioner
Shaving supplies
Slippers
Snack foods
Soap
Soft drinks
Soups
Stationery
Sunglasses
Sunscreen
Tea
Toilet paper & tissues
Toothpaste & dental care
Trash bags
Travel essentials
Vegetables
Vitamins & supplements
Yogurt

Categories

The following are basic categories of fast-moving consumer goods.

Processed Foods

Processed foods such as breakfast cereal.

Beverages

Packaged beverages such as fruit juice and bottled water.

Dry Goods

Dry goods include things such as coffee, tea, sugar and beans.

Prepared Meals

Prepared ready to eat foods such as bento boxes.

Cosmetics

Cosmetics such as hairstyling products.

Toiletries

Toiletries such as toothpaste.

Over-the-counter Medications

Basic medications that are available without a prescription.

Candy

Candy such as chocolate bars.

Fresh Food

Fresh food such as fruits and vegetables that are perishable.

Frozen Food

Frozen items such as ice cream that require a temperature-controlled supply chain.

Baked Goods

Baked goods such as cookies.

Consumer Electronics

Although consumer electronics are typically durable, fast selling ideas such as memory cards or headphones may be considered FMCG.

Office Supplies

Consumable office supplies such as pens and paper.

Cleaning Products

Cleaning products such as baking soda.

Clothing

In some cases, basic clothing such as socks and undergarments are considered FMCG.

Summary

Fast-moving consumer goods are high value markets with intensive competition dominated by large brands that operate at scale to achieve low unit costs. As consumers regularly repurchase FMCG items, they rely on brand names to make quick purchase decisions. As such, these brands tend to advertise to achieve high brand recognition. Consumers tend to become brand loyal for FMCG items and brands may regularly update products to make the brand feel new and improved.
Definition: Fast-moving Consumer Goods
Type
Definition (1)
Non-durable goods that typically sell quickly.
Definition (2)
Goods that consumers need to purchase on a regular basis as they are consumable or short-lived.
Commonly Known As
FMCG
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