Baby food | Baby supplies |
Baked goods & bread | Basic clothing such as socks |
Basic footwear such as sandals | Basic sporting goods such as balls |
Basic tools | Bathroom essentials |
Batteries | Beauty supplies |
Books and magazines | Bottled water |
Breakfast cereals | Candy |
Canned goods | Chocolate |
Cleaning products | Coffee |
Cookies | Cooking oils |
Cosmetics | Dairy products |
Desserts | Electronic accessories |
Energy drinks | First aid supplies |
Frozen food | Fruits |
Gardening supplies | Health food |
Home improvement products | Hygiene products |
Insect repellent | Laundry detergent |
Light bulbs | Over-the-counter medicines |
Pantry items | Paper products |
Party supplies | Pasta |
Personal care products | Personal grooming products |
Pet food | Pet supplies |
Power cords & chargers | Rice |
Shampoo & conditioner | Shaving supplies |
Slippers | Snack foods |
Soap | Soft drinks |
Soups | Stationery |
Sunglasses | Sunscreen |
Tea | Toilet paper & tissues |
Toothpaste & dental care | Trash bags |
Travel essentials | Vegetables |
Vitamins & supplements | Yogurt |
Categories
The following are basic categories of fast-moving consumer goods.
Processed Foods
Processed foods such as breakfast cereal.Beverages
Packaged beverages such as fruit juice and bottled water.Dry Goods
Dry goods include things such as coffee, tea, sugar and beans.Prepared Meals
Prepared ready to eat foods such as bento boxes.Cosmetics
Cosmetics such as hairstyling products.Toiletries
Toiletries such as toothpaste.Over-the-counter Medications
Basic medications that are available without a prescription.Candy
Candy such as chocolate bars.Fresh Food
Fresh food such as fruits and vegetables that are perishable.Frozen Food
Frozen items such as ice cream that require a temperature-controlled supply chain.Baked Goods
Baked goods such as cookies.Consumer Electronics
Although consumer electronics are typically durable, fast selling ideas such as memory cards or headphones may be considered FMCG.Office Supplies
Consumable office supplies such as pens and paper.Cleaning Products
Cleaning products such as baking soda.Clothing
In some cases, basic clothing such as socks and undergarments are considered FMCG.Summary
Fast-moving consumer goods are high value markets with intensive competition dominated by large brands that operate at scale to achieve low unit costs. As consumers regularly repurchase FMCG items, they rely on brand names to make quick purchase decisions. As such, these brands tend to advertise to achieve high brand recognition. Consumers tend to become brand loyal for FMCG items and brands may regularly update products to make the brand feel new and improved.
| Definition: Fast-moving Consumer Goods | ||
Type | ||
Definition (1) | Non-durable goods that typically sell quickly. | |
Definition (2) | Goods that consumers need to purchase on a regular basis as they are consumable or short-lived. | |
Commonly Known As | FMCG | |
Related Concepts | ||
