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14 Examples of FMCG

 , December 10, 2016
Fast-moving consumer goods, commonly abbreviated FMCG, are non-durable goods that sell quickly. It is considered a unique business model that requires competitive advantages in areas such as manufacturing, branding, advertising and logistics. The following are examples of FMCG product types.

Processed Foods

Processed foods such as breakfast cereal.

Beverages

Packaged beverages such as fruit juice and bottled water.

Dry Goods

Dry goods include things such as coffee, tea, sugar and beans.

Prepared Meals

Prepared ready to eat foods such as bento boxes.

Cosmetics

Cosmetics such as hairstyling products.

Toiletries

Toiletries such as toothpaste.

Over-the-counter Medications

Basic medications that are available without a prescription.

Candy

Candy such as chocolate bars.

Fresh Food

Fresh food such as fruits and vegetables that are perishable.

Frozen Food

Frozen items such as ice cream that require a temperature-controlled supply chain.

Baked Goods

Baked goods such as cookies.

Consumer Electronics

Although consumer electronics are typically durable, fast selling ideas such as memory cards or headphones may be considered FMCG.

Office Supplies

Consumable office supplies such as pens and paper.

Cleaning Products

Cleaning products such as baking soda.

Clothing

In some cases, basic clothing such as socks and undergarments are considered FMCG.
Overview: Fast-moving Consumer Goods
TypeBusiness Model
Retail
Definition (1) Non-durable goods that typically sell quickly.
Definition (2) Goods that consumers need to purchase on a regular basis as they are consumable or short-lived.
Commonly Known AsFMCG
Related ConceptsBusiness Models
Logistics
Retail
Marketing
Razor and Blades

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