Products and services that are designed by a customer through a process of professional consultation.
Considered a high value offering that can command high prices in some industries.
What is Bespoke?
John Spacey, updated on December 02, 2016
Bespoke is a term to describe products and services that are commissioned by a customer. The term is based on Bespoke tailoring that traditionally offers total control of the design of a garment with the support of a skilled tailor. As such, the term bespoke suggests that the customer is commissioning a unique design from specifications. It also implies some level of professional consultation that differs from automated processes such as mass customization.
Business ModelsThis is the complete list of articles we have written about business models.
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A list of common business models.
A retailing strategy that combines physical locations with a strong ecommerce presence.A definition of complementary goods with several examples.
An organization that represents businesses or professionals that have something in common.
The business difference between products and services.
A few examples of common business models.
The definition of business model.
A definition of scalable business model with several examples.
A definition of two-sided market with examples.A checklist for developing a product strategy. An overview of common pricing strategies.
A definition of product value with examples.The common types of premiumisation.
The basic types of product demand.
A definition of marketing myopia with examples.
The definition of product extension with examples.
An overview of product markets with examples.
An overview of product culture with examples.A guide to product marketing.
A list of common product features.
An overview of product planning with examples.
An overview of go-to-market strategy with examples.
A list of common product metrics.
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