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Bespoke is a term to describe products and services that are commissioned by a customer. The term is based on Bespoke tailoring that traditionally offers total control of the design of a garment with the support of a skilled tailor. As such, the term bespoke suggests that the customer is commissioning a unique design from specifications. It also implies some level of professional consultation that differs from automated processes such as mass customization.
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Function | | Definition | Products and services that are designed by a customer through a process of professional consultation. | Value | Considered a high value offering that can command high prices in some industries. | Related Techniques | |
Business Models
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