Values
Appealing to a set of values such as a line of cleaning products designed to be environmentally friendly.Family
Brands that appeal to a particular family situation. For example, busy working parents might appreciate a brand of easy to prepare meals that are healthy but tasty from the perspective of children.Safety
Brands that embody a sense of safety and security such as a car manufacturer who builds a reputation and image for safe cars.Community
Associating with a sense of community and belonging such as a regional bank that emphasizes its local contributions to employment and worthy causes.Style
A fashion brand that appeals to a particular sense of style.City vs County
Brands that appeal to a city lifestyle such as an chain of urban coffee shops or a country lifestyle such as a brand of pickup trucks.Profession
Targeting a profession such as headphones that appeal to musicians.Life Stage
An age group such as students or retirees.Ambitions
A particular set of goals such individuals who are ambitious in their careers.Economic
Economic circumstances and choices such as customers on a tight budget.Natural
Some customers strongly prefer natural ingredients or materials as opposed to things that sound like chemicals in products such as food, cosmetics and clothing.Interests
Brands based on interests & hobbies such as hiking or surfing.Culture
Brands that exemplify a culture such as a chain of American style dinners in Japan.Subculture
Appealing to a subculture such as surfers or football fans.| Overview: Lifestyle Brand | ||
Type | ||
Definition (1) | A brand designed to appeal to a particular way of life. | |
Related Concepts | ||
