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14 Types of Lifestyle Brand

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A lifestyle brand is a brand designed to appeal to a particular way of life. The following are common types of lifestyle brand.

Values

Appealing to a set of values such as a line of cleaning products designed to be environmentally friendly.

Family

Brands that appeal to a particular family situation. For example, busy working parents might appreciate a brand of easy to prepare meals that are healthy but tasty from the perspective of children.

Safety

Brands that embody a sense of safety and security such as a car manufacturer who builds a reputation and image for safe cars.

Community

Associating with a sense of community and belonging such as a regional bank that emphasizes its local contributions to employment and worthy causes.

Style

A fashion brand that appeals to a particular sense of style.

City vs County

Brands that appeal to a city lifestyle such as an chain of urban coffee shops or a country lifestyle such as a brand of pickup trucks.

Profession

Targeting a profession such as headphones that appeal to musicians.

Life Stage

An age group such as students or retirees.

Ambitions

A particular set of goals such individuals who are ambitious in their careers.

Economic

Economic circumstances and choices such as customers on a tight budget.

Natural

Some customers strongly prefer natural ingredients or materials as opposed to things that sound like chemicals in products such as food, cosmetics and clothing.

Interests

Brands based on interests & hobbies such as hiking or surfing.

Culture

Brands that exemplify a culture such as a chain of American style dinners in Japan.

Subculture

Appealing to a subculture such as surfers or football fans.
Overview: Lifestyle Brand
Type
Definition (1)
A brand designed to appeal to a particular way of life.
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