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Goodwill is an intangible asset that occurs when you acquire a business or asset at a price that's above its tangible value. In other words, it's a premium that you pay to acquire intangible assets. The following are common examples of goodwill.
Brands | Competitive advantages | Contracts | Copyrights | Corporate culture | Customer relationships | Designs | Intellectual property | Knowledge and know-how | Market position | Media assets | Patents | Processes | Proprietary technology | Relational capital | Reputation | Rights | Strategic assets that have value beyond their book value | Talented employees | Trade secrets | Trademarks |
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Type | | Definition | An intangible capital asset that represents a premium you paid for an asset above its tangible value. | Related Concepts | |
Next: Intangible Assets
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