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154 Examples of Brand Attributes

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Brand attributes are words that describe the basic personality of a brand. Customers commonly view brands as having identities using the same type of thinking that they use to think about people. As such, marketers work to establish a personality for their brand known as a brand identity. Actual customer perceptions of a brand are known as brand image. Both of these can be described with the brand attributes below.
Accountable
Active
Adaptive
Adventurous
Altruistic
Artistic
Athletic
Attentive
Attractive
Authentic
Balanced
Beautiful
Brave / Courageous
Calm
Captivating
Caring
Charismatic
Cheerful
Classy
Comfortable
Committed
Compassionate
Confident
Connected
Conscientious
Conservative
Considerate
Consistent
Convenient
Courageous
Creative
Credible
Cultured
Curious
Dark / Melancholy
Decent
Dedicated
Dependable
Different
Dignified
Diligent
Discreet
Dominant
Down to Earth
Durable
Dutiful
Easy to Use
Educated
Efficient
Elegant
Empathetic
Energetic
Experienced
Fair
Faithful
Family-Oriented
Fashionable
Fast
Firm
Fit
Flexible
Formal
Freedom Loving
Friendly
Fun
Generous
Genuine
Giving
Good Value
Grounded
Hardworking
Healthy
Heroic
High Status
Historical
Honest
Humble
Humorous
Imaginative
Inexpensive
Innocent
Inspiring
Intelligent
Irreverent
Lavish
Lively
Loyal
Luxurious
Magical
Majestic
Mastery
Mature
Middle Class
Moral
Musical
Natural
Nerdy
Noble
Nonconformist
Nostalgic
Objective
Orderly
Organic
Organized
Original
Passionate
Patriotic
Playful
Polite
Popular
Posh
Powerful
Practical
Professional
Progressive
Pure
Purposeful
Radical
Rational
Realistic
Refined
Reflective
Reliable
Reputable
Respectful
Responsible
Reverent
Revolutionary
Risk Reducing
Risk Taking
Safe
Sense of Wonder
Sensual
Skilled
Social
Solemn
Sporty
Stable
Strong
Stylish
Surprising
Talented
Tasty
Traditional
Trustworthy
Truthful
Unbreakable
Underdog
Uplifting
Upper Class
Wholesome
Wise
Working Class
Youthful

Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
Visual Marketing
More ...
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