Brochures & catalogs
Estimates and forecasts
Partner performance data
Policies and procedures
Ratings and reviews
Social media content
Software source code
StrategyStrategies, plans, goals and objectives that have been developed to improve an organization's future.
Products & ServicesInformation that is directly sold to customers as a product or service such as a book or research tool.
Intellectual PropertyValuable copyrights, trademarks, patents and other information that is granted legal protections such as trade dress. This includes software that you have developed.
Trade SecretsTechniques, methods, processes, procedures, formulas and designs that contribute to your competitive advantage.
ProjectsInformation about inflight projects such as requirements, plans and designs. Historical project information may also have limited value as a reference.
Training MaterialsMedia and content that you use to train your employees and partners.
Marketing MediaMarketing media such as an advertising poster or video that is used to generate demand or brand awareness.
Sales CollateralsInformation tools that are useful for selling such as a sales presentation.
Customer ListsData about customers and prospective customers.
OperationsDocumentation, software and data that are used to complete processes and procedures. For example, product specifications that are required to operate a production line.
Decision SupportInformation tools and data that are used to improve decisions.
FinancialFinancial information such as accounting data and financial reports.
Organizational CultureInformation such as stories and visual symbols that contribute to organizational culture. For example, a set of principles adopted by a customer service team.
Legal & ComplianceDocuments and data that are retained for legal and compliance reasons such as employee performance reviews.
Research & DevelopmentInformation about current and historical innovation initiatives. For example, market research for a new product design.
|Overview: Information Asset|
A body of information that has financial value to an organization.