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52 Examples of an Information Asset

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An information asset is a body of information that has financial value to an organization. Generally speaking, this means that it improves future revenues or reduces future costs. The following are common examples of an information asset.
Audit trails
Brand guidelines
Brochures & catalogs
Budgets
Business plans
Competitive intelligence
Copyrights
Customer databases
Customer feedback
Customer lists
Customer surveys
Data backups
Decision rationales
Employee feedback
Employee records
Estimates and forecasts
Experiment data
Financial accounts
Intellectual property
Invoices
Knowledge artifacts
Legal agreements
Market data
Market research
Media assets
Organizational charts
Partner performance data
Patents
Performance reviews
Podcasts
Policies and procedures
Presentations
Pricing information
Process documentation
Product data
Product designs
Product manuals
Project documentation
Ratings and reviews
Requirements
Research reports
Sales collaterals
Sales data
Social media content
Software licenses
Software source code
Strategy plans
Trade secrets
Trademarks
Training materials
Transaction data
Videos

Strategy

Strategies, plans, goals and objectives that have been developed to improve an organization's future.

Products & Services

Information that is directly sold to customers as a product or service such as a book or research tool.

Intellectual Property

Valuable copyrights, trademarks, patents and other information that is granted legal protections such as trade dress. This includes software that you have developed.

Trade Secrets

Techniques, methods, processes, procedures, formulas and designs that contribute to your competitive advantage.

Projects

Information about inflight projects such as requirements, plans and designs. Historical project information may also have limited value as a reference.

Training Materials

Media and content that you use to train your employees and partners.

Marketing Media

Marketing media such as an advertising poster or video that is used to generate demand or brand awareness.

Sales Collaterals

Information tools that are useful for selling such as a sales presentation.

Customer Lists

Data about customers and prospective customers.

Operations

Documentation, software and data that are used to complete processes and procedures. For example, product specifications that are required to operate a production line.

Decision Support

Information tools and data that are used to improve decisions.

Financial

Financial information such as accounting data and financial reports.

Organizational Culture

Information such as stories and visual symbols that contribute to organizational culture. For example, a set of principles adopted by a customer service team.

Legal & Compliance

Documents and data that are retained for legal and compliance reasons such as employee performance reviews.

Research & Development

Information about current and historical innovation initiatives. For example, market research for a new product design.
Overview: Information Asset
Type
Definition
A body of information that has financial value to an organization.
Related Concepts
Next: Media Assets
More about information assets:
Anti-Information
Certainty
Confidential Information
Data
Disinformation
Documents
Fact
Grey Area
Information Culture
Information Economy
Information Env.
Information Literacy
Information Skills
Information Sources
Information Things
Know-how
Knowledge
Misinformation
Primary Source
Records Management
Sticky Information
Storytelling
Uncertainty Principle
Unknowable
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Information

The characteristics of information with examples.

Sensory Information

A definition of sensory information with examples.

Information Costs

A definition of information costs with examples.

Visual Information

A definition of visual information and overview of the basic types.

Information Good

The definition of information good with examples.

Situated Knowledge

The definition of situated knowledge with examples.

Information Advantage

The definition of information advantage with examples.

Information Economics

The definition of information economics with examples.

Information Consumption

The definition of information consumption with examples.

Asset

An overview of the common types of assets.

Asset Management

A guide to asset management.

Capital Assets

An overview of capital assets with examples.

Assets

A definition of asset with a few examples.

Fixed Assets

Long-lived assets that cannot be easily converted into cash.

Intangible Assets

Assets that have no physical presence.

Money

A basic overview of money.

Tangible

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