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An information asset is a body of information that has financial value to an organization. Generally speaking, this means that it improves future revenues or reduces future costs. The following are illustrative examples of an information asset.
Strategies, plans, goals and objectives that have been developed to improve an organization's future.Products & ServicesInformation that is directly sold to customers as a product or service such as a book or research tool.Intellectual PropertyValuable copyrights, trademarks, patents and other information that is granted legal protections such as trade dress. This includes software that you have developed.
Techniques, methods, processes, procedures, formulas and designs that contribute to your competitive advantage.ProjectsInformation about inflight projects such as requirements, plans and designs. Historical project information may also have limited value as a reference.Training MaterialsMedia and content that you use to train your employees and partners.
Marketing MediaMarketing media such as an advertising poster or video that is used to generate demand or brand awareness.Information tools that are useful for selling such as a sales presentation.Data about customers and prospective customers.
OperationsDocumentation, software and data that are used to complete processes and procedures. For example, product specifications that are required to operate a production line.Information tools and data that are used to improve decisions.FinancialFinancial information such as accounting data and financial reports.
Information such as stories and visual symbols that contribute to organizational culture. For example, a set of principles adopted by a customer service team.Legal & ComplianceDocuments and data that are retained for legal and compliance reasons such as employee performance reviews.Research & DevelopmentInformation about current and historical innovation initiatives. For example, market research for a new product design.|
| Type | | | Definition | A body of information that has financial value to an organization. | | Related Concepts | |
Information
This is the complete list of articles we have written about information.
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The characteristics of information with examples.
A definition of sensory information with examples.
A definition of information costs with examples.
A definition of visual information and overview of the basic types.
The definition of information good with examples.
The definition of situated knowledge with examples.
The definition of information advantage with examples.
The definition of information economics with examples.
The definition of information consumption with examples.
Assets are divided into various categories for the purposes of accounting, taxation and to measure the value or financial health of an entity.
A guide to asset management.
An overview of capital assets with examples.
A definition of asset with a few examples.
Long-lived assets that cannot be easily converted into cash.
Assets that have no physical presence.
A basic overview of money.
The definition of tangible with examples.
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