Audit trails | Brand guidelines |
Brochures & catalogs | Budgets |
Business plans | Competitive intelligence |
Copyrights | Customer databases |
Customer feedback | Customer lists |
Customer surveys | Data backups |
Decision rationales | Employee feedback |
Employee records | Estimates and forecasts |
Experiment data | Financial accounts |
Intellectual property | Invoices |
Knowledge artifacts | Legal agreements |
Market data | Market research |
Media assets | Organizational charts |
Partner performance data | Patents |
Performance reviews | Podcasts |
Policies and procedures | Presentations |
Pricing information | Process documentation |
Product data | Product designs |
Product manuals | Project documentation |
Ratings and reviews | Requirements |
Research reports | Sales collaterals |
Sales data | Social media content |
Software licenses | Software source code |
Strategy plans | Trade secrets |
Trademarks | Training materials |
Transaction data | Videos |
Strategy
Strategies, plans, goals and objectives that have been developed to improve an organization's future.Products & Services
Information that is directly sold to customers as a product or service such as a book or research tool.Intellectual Property
Valuable copyrights, trademarks, patents and other information that is granted legal protections such as trade dress. This includes software that you have developed.Trade Secrets
Techniques, methods, processes, procedures, formulas and designs that contribute to your competitive advantage.Projects
Information about inflight projects such as requirements, plans and designs. Historical project information may also have limited value as a reference.Training Materials
Media and content that you use to train your employees and partners.Marketing Media
Marketing media such as an advertising poster or video that is used to generate demand or brand awareness.Sales Collaterals
Information tools that are useful for selling such as a sales presentation.Customer Lists
Data about customers and prospective customers.Operations
Documentation, software and data that are used to complete processes and procedures. For example, product specifications that are required to operate a production line.Decision Support
Information tools and data that are used to improve decisions.Financial
Financial information such as accounting data and financial reports.Organizational Culture
Information such as stories and visual symbols that contribute to organizational culture. For example, a set of principles adopted by a customer service team.Legal & Compliance
Documents and data that are retained for legal and compliance reasons such as employee performance reviews.Research & Development
Information about current and historical innovation initiatives. For example, market research for a new product design.| Overview: Information Asset | ||
Type | ||
Definition | A body of information that has financial value to an organization. | |
Related Concepts | ||
