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8 Examples of Line Of Business

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A line of business is the set of products and services managed by a department or team. This can apply to any industry but is particularly common in banking and insurance. The structure of many organizations distributes responsibility for similar products to different teams. Lines of business may be divided by product type, customer size, customer needs, channel and brand. The following are examples.

Consumer Banking

Banking products for individuals including credit cards, loans, mortgages and bank accounts.

Small Business Banking

Banking products for firms that have less than 100 employees such as commercial mortgages and corporate credit cards.

Mergers & Acquisitions

A line of business offered by investment banks to advise clients in areas such as legal structure, valuation, financing, capital structure, taxation and other considerations.

Property & Casualty Insurance

Insurance for individuals and businesses related to health, life and property such as automobiles and homes.


Selling insurance to other insurance companies. Or more precisely, agreeing to cover certain types of claims for a fee.

Retail Brokerage

Products that allow individual investors to buy securities such as stocks.

Wealth Management

Banking services for high net worth individuals.

Large Accounts

A line of business in a software company that is responsible for sales and service to large customers who may be provided services such as customized support.


Line of business is a way to describe divisions, departments and teams that are structured by what type of products and services they offer. This is used in large firms that are structured by business unit. In some cases, each of these lines of business will have its own functional teams in areas such as human resources, accounting and information technology.


The term line of business is useful when similar products are considered completely different based on the customer. For example, loans to individual customers are very different from loans to large businesses.
Summary: Line Of Business
A set of products that are grouped together under one department or team based on factors such as product type, customer size, customer needs, channel and brand.
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