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What is Pay As You Go?

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Pay-as-you-go is a pricing model that allows customers to pay for usage of a service as opposed to a recurring service fee. This may appeal to customers who are infrequent or temporary users of a service.

Example

A pay-as-you-go mobile device allows customers to pay for network access on an hourly, daily or usage basis.
Overview: Pay-as-you-go
Type
Pricing Model
Revenue Model
Definition
A pricing model that allows a user to pay for usage of a service as opposed to recurring service fees.
Value
Tends to attract business, particularly in an industry that commonly requires monthly or yearly subscriptions to access services.
Related Concepts
Pricing Strategy
Revenue Strategy
Subscription Model
Telecom
.

Pricing

This is the complete list of articles we have written about pricing.
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Pricing Strategy

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A list of price discrimination strategies.

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An overview of price wars.

Price Economics

A list of price economics principles and theories.

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A definition of premium pricing with examples.

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A definition of penetration pricing with examples.

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The definition of variable pricing with examples.

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An overview of supply and demand with examples.

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A guide to revenue models.

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The practice of taking advantage of price differences in two or more markets.

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The difference between a business model and a revenue model.

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A definition of revenue structure with detailed examples.

Recurring Revenue

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The definition of repeat business with examples.

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