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23 Examples of Revenue

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Revenue is money that is generated as a result of business activities. The following are common types of revenue.

Operating Revenue

Revenue that results from the normal business activities. In other words, the sales generated by a business.

Gross Revenue

Revenue before expenses.

Net Revenue

Revenue after expenses. This can be negative.

Product Revenue

Sales of tangible items such as a toothbrush.

Service Revenue

Sales that derive most of their value from intangible elements such as a flight.

Metered Service

A service that charges based on usage. For example, a residential electric company that charges for the electricity each home uses.

Recurring Revenue

Recurring revenue is income that can reasonably be expected to continue in the future. For example, a subscription to a software service with a monthly fee per user.

Professional Services

Revenue generated by the labor of a recognized professional such as a lawyer.

Consulting

Revenue generated by the labor of a knowledge worker. This may be priced by the day or by deliverable.

Contracting

Payments for labor including skilled and relatively unskilled work.

Outsourcing

Delivery of a business process or function for a fee. For example, a firm that manages all information technology processes for a small retailer in return for monthly and usage-based fees.

Transaction Fees

Fees for a transaction. For example, a bank that charges for international money transfers.

Club Goods

Fees for access to an experience such as a movie theatre, ski resort or theme park.

Events

Payments for access to a one time event such as a conference or concert.

Advertising

Fees for access to an audience. For example, a sporting event that sells billboard space in a stadium.

Licensing

Revenue for access to a firm's intellectual property such as a trademark, copyright or patent. Also known as royalties in some industries.

Education & Training

Tuition and training related fees. Non-profits typically referred to revenue as gross receipts.

Rents & Leasing

Charges for the use of an asset.

Agents & Brokers

Fees for representing the interests of a party in a commercial transaction.

Non-operating Revenue

Revenue that results from non-core business activities. For example, money that comes in from investments of excess cash.

Interest

Interest payments are non-operating revenue unless this is part of your core business i.e. a bank.

Investment

Returns on investments in non-core assets such as stocks and bonds.

Capital Gains

Sales of an asset at a profit. For example, a retailer that sells their locations in a region to a partner at a profit. This is type of one-time capital gain is considered non-operating revenue.
Overview: Revenue Examples
Type
Definition
Money that is generated as a result of business activities.
Related Concepts

Business Models

This is the complete list of articles we have written about business models.
Added Value
Aftermarket
Agent
Arbitrage
Auctioneering
Barter
Augmented Product
Bespoke
Bricks And Clicks
Business Markets
Business Products
Business Services
C2B
Club Goods
Coercive Monopoly
Collective Business
Concession
Complement Good
Consumer Business
Consumer Goods
Collectives
Consumer Services
Cottage Industry
Creative Services
Digital Business
C-to-C
Digital Services
Convenience Good
Ebusiness
FMCG
Gig Economy
Middleman Cutting
Global Business
Designer Label
Haute Couture
Digital Goods
Intermediary
Long Tail
Fast Fashion
Market Maker
Financial
Middleman
Niche
One Stop Shop
Productization
Recommerce
Retail
Managed Services
Services
Used Goods
Markets
White Label
Micropayments
Microtransactions
Modular Products
Original Equipment Manufacturer
Product-as-a-Service
Razor And Blades
Store Within A Store
Two Sided Market
Utility Computing
VAR
More ...
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Business Models

A list of common business models.

Bricks And Clicks

A retailing strategy that combines physical locations with a strong ecommerce presence.

Complementary Goods

A definition of complementary goods with several examples.

Collective Business System

An organization that represents businesses or professionals that have something in common.

Product vs Service

The business difference between products and services.

Business Model Examples

A few examples of common business models.

Business Model Definition

The definition of business model.

Scalable Business Model

A definition of scalable business model with several examples.

Two-sided Market

A definition of two-sided market with examples.

Revenue Models

A guide to revenue models.

Markup

A definition of markup with example calculation.

Subscription Model

A definition of subscription model with examples.

Arbitrage

The practice of taking advantage of price differences in two or more markets.

Business Model vs Revenue Model

The difference between a business model and a revenue model.

Revenue Structure

A definition of revenue structure with detailed examples.

Recurring Revenue

Common types of recurring revenue.

Revenue Stream

A definition of revenue stream with examples.

Repeat Business

The definition of repeat business with examples.
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