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What is Markup? John Spacey, updated on
 ExampleA manufacturer produces a coffee decanter for $2 and charges $3.Markup = 3 - 2 = $1Calculation NotesMarkup is generally based on selling price and cost of goods sold. It is often expressed as a percentage using the formula:Markup = ((price / cost) − 1) × 100In the example above with a price of $3 and cost of $2 the percentage markup is calculated:Markup = ((3 / 2) − 1) × 100 = 50%
Business ModelsThis is the complete list of articles we have written about business models.If you enjoyed this page, please consider bookmarking Simplicable.
Business ModelsA list of common business models.Long TailA definition of long tail with examples.EcommerceA list of ecommerce business models.MarketsA definition of markets with examples.Value CreationThe basic types of value creation.Business Scale
The common types of business scale.
Premiumisation vs Commodization
The difference between premiumisation and commodization.
Value Creation Examples
A definition of value creation with examples.
Market vs Industry
The difference between market and industry.
Convenience Product
The common types of convenience product.
Business StrategyAn extensive list of business strategies.
StrategyA reasonably comprehensive guide to strategy.Baseline vs Benchmark
The difference between a baseline and a benchmark.
Strategy vs TacticsA definition of strategy vs tactics with two examples.Competitive AdvantageA few sources of competitive advantage for businesses.
Macro EnvironmentA list of macro environment components.Competitive Advantage vs Distinctive Capability
The difference between competitive advantage and distinctive capability.
Do Nothing Strategy
An overview of a common business strategy.
RestructuringA definition of restructuring with examples.TrendingThe most popular articles on Simplicable in the past day.New ArticlesRecent posts or updates on Simplicable. Site Map
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