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What is Competitive Risk?

 , August 18, 2015 updated on April 12, 2017
Competitive risk is the chance that competitive forces will prevent you from achieving a goal. It is often associated with the risk of declining business revenue or margins due to the actions of a competitor.
Overview: Competitive Risk
TypeBusiness Risk
Definition (1)The potential for losses due to competitive pressures.
Definition (2)The potential for reduced revenue or declining margins due to the price, product, promotion or distribution actions of a competitor.
Related ConceptsBusiness Risk
Innovation Risk
Marketing Strategy
Competitive Advantage
Price War

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