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What is Competitive Risk?

 , updated on April 13, 2017
Competitive risk is the chance that competitive forces will prevent you from achieving a goal. It is often associated with the risk of declining business revenue or margins due to the actions of a competitor.
Overview: Competitive Risk
Type
Business Risk
Definition (1)
The potential for losses due to competitive pressures.
Definition (2)
The potential for reduced revenue or declining margins due to the price, product, promotion or distribution actions of a competitor.
Related Concepts
Business Risk
Innovation Risk
Marketing Strategy
Competitive Advantage
Price War

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