Next read: Types of Design Concept
Problem StatementState what you want to achieve. This can be open-ended and can change throughout the concept development process.
BrainstormingGenerating ideas without constraint, validation or criticism.
Backward InventionRemoving features and functions instead of adding them.
Business ExperimentsDesigning tests to discover information or validate concepts.
Challenging AssumptionsIdentifying and challenging your assumptions.
Concept TestingGet concepts in front of stakeholders such as clients,end-customers or end-users.
Counterfactual ThinkingThink about how the world might have been fundamentally different.
Creativity of ConstraintsAdd constraints such as a budget or deadline to improve creativity.
Feasibility StudyDetermine if a concept is feasible.
First PrinciplesApply rules with broad explanatory power that you hold to be true.
Idea GenerationProcesses of generating untested brave ideas.
Analogical ThinkingUsing analogies to simplify the complex.
IntegrationCombine different things to develop new concepts.
Idea ScreeningValidating and prioritizing ideas.
Reverse BrainstormingGenerating reasons that an idea will fail.
Multiple PerspectivesTemporarily adopt a perspective such as a customer with a particular need, background or motivation.
Multiple MindsetsAdopt different mindsets such as optimism or pessimism.
Creative ControlCooperate and collaborate but make it clear who makes the creative decision. Prevents the process of social compromise that creates mediocrity.
Inventive StepThe moment of insight that produces an idea that is non-obvious and valuable.
Lead UsersEngaging the advanced and influential users of your products or services.
Customer AdvocacyUsing customer ideas and feedback to improve your design concept.
Throwaway PrototypeBuilding an inexpensive and fast prototype to test out a concept.
Evolutionary PrototypeBuilding an expensive version of a concept to advance, refine and sell it.
Design CharretteAn intensive group working session that doesn’t end until you reach a result.