Next read: Types of Design Concept
State what you want to achieve. This can be open-ended and can change throughout the concept development process.
Generating ideas without constraint, validation or criticism.
Removing features and functions instead of adding them.
Designing tests to discover information or validate concepts.
Identifying and challenging your assumptions.
Get concepts in front of stakeholders such as clients,end-customers or end-users.
Think about how the world might have been fundamentally different.
Creativity of Constraints
Add constraints such as a budget or deadline to improve creativity.
Determine if a concept is feasible.
Apply rules with broad explanatory power that you hold to be true.
Processes of generating untested brave ideas.
Using analogies to simplify the complex.
Combine different things to develop new concepts.
Validating and prioritizing ideas.
Generating reasons that an idea will fail.
Temporarily adopt a perspective such as a customer with a particular need, background or motivation.
Adopt different mindsets such as optimism or pessimism.
Cooperate and collaborate but make it clear who makes the creative decision. Prevents the process of social compromise that creates mediocrity.
The moment of insight that produces an idea that is non-obvious and valuable.
Engaging the advanced and influential users of your products or services.
Using customer ideas and feedback to improve your design concept.
Building an inexpensive and fast prototype to test out a concept.
Building an expensive version of a concept to advance, refine and sell it.
An intensive group working session that doesn’t end until you reach a result.