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What is Concept Testing?

 , updated on November 16, 2016
Concept testing is a type of marketing experimentation that uses customer input to evaluate early stage ideas and prototypes. For example, a product development team might ask for customer feedback on an idea or prototype using interviews, focus groups or field studies. Concept testing can be applied to any area of business strategy and marketing including concepts for business models, products, pricing, promotion, distribution and customer experience.
Overview: Concept Testing
TypeMarket Research
DefinitionUsing customer input to evaluate early stage ideas and prototypes.
Related ConceptsMarketing Experimentation
Sensory Analysis
Market Research
Voice Of The Customer
Prototypes

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Market Research

A systematic investigation of market conditions including customers and the competition.

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An overview of competitive intelligence.

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The difference between market analysis vs market research.

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