A-Z Popular Blog Marketing Search »
Market Research
 Advertisements
Related Guides

What is Concept Testing?

 , updated on
Concept testing is a type of marketing experimentation that uses customer input to evaluate early stage ideas and prototypes. For example, a product development team might ask for customer feedback on an idea or prototype using interviews, focus groups or field studies. Concept testing can be applied to any area of business strategy and marketing including concepts for business models, products, pricing, promotion, distribution and customer experience.
Overview: Concept Testing
Type
Definition
Using customer input to evaluate early stage ideas and prototypes.
Related Concepts

Market Research

This is the complete list of articles we have written about market research.
A/B Testing
Competitive Factors
Competitor Analysis
Concept Testing
Consumer Behavior
Culture Factors
Customer Analysis
Customer Analytics
Customer Attributes
Customer Success
Customers
Experience Sampling
Feasibility Study
Focus Group
Ladder Interview
Lead User
Market Analysis
Market Environment
Market Intelligence
Market Needs
Market Sizing
Marketing Analysis
Mkt Research Analysis
Moment Of Truth
Observational Study
PESTEL Analysis
Product Metrics
Prototypes
Purchase Decisions
Sensory Analysis
Target Market
Test Marketing
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Market Research

A systematic investigation of market conditions including customers and the competition.

Competitive Intelligence

An overview of competitive intelligence.

Market Analysis vs Market Research

The difference between market analysis vs market research.

Total Addressable Market

An overview of total addressable market with an example.

Market Penetration vs Market Share

The difference between market penetration and market share.

Target Market

A list of common types of target market.

Lead User

A definition of lead user with examples.

Competitor Analysis

A definition of competitor analysis with examples.

Prototypes

Common ways to prototype an idea, product, service, process or creative work.

Evolutionary vs Throwaway

The difference between evolutionary and throwaway prototypes.

Mockup

The common types of mockup.

Design Research

An overview of design research with examples.

Found Objects

A list of common found objects.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map