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What is Concept Testing?

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Concept testing is a type of marketing experimentation that uses customer input to evaluate early stage ideas and prototypes. For example, a product development team might ask for customer feedback on an idea or prototype using interviews, focus groups or field studies. Concept testing can be applied to any area of business strategy and marketing including concepts for business models, products, pricing, promotion, distribution and customer experience.
Overview: Concept Testing
Using customer input to evaluate early stage ideas and prototypes.
Related Concepts

Market Research

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A/B Testing
Competitive Factors
Competitor Analysis
Concept Testing
Consumer Behavior
Culture Factors
Customer Analysis
Customer Analytics
Customer Attributes
Customer Success
Experience Sampling
Feasibility Study
Focus Group
Ladder Interview
Lead User
Market Analysis
Market Environment
Market Intelligence
Market Needs
Market Sizing
Marketing Analysis
Mkt Research Analysis
Moment Of Truth
Observational Study
PESTEL Analysis
Product Metrics
Purchase Decisions
Sensory Analysis
Target Market
Test Marketing
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Market Research

A systematic investigation of market conditions including customers and the competition.

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An overview of competitive intelligence.

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Competitor Analysis

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