BicyclesA cyclist planing a trip from London to Tokyo by bike is a lead user for a light and reliable bicycle.
RoboticsAn interstellar space mission that will span decades is a lead user for highly reliable robots.
Information SecurityA social media site that is regularly attacked by sophisticated entities such as governments is a lead user for information security.
Wood ProductsA skateboarder is a lead user for strong and flexible wood products.
EnvironmentA city with extreme air quality problems is a lead user for zero emissions energy production and transport.
Market DataA firm that specializes in high frequency trading is a lead user for fast and reliable market data.
MedicineA doctor working in a war zone is a lead user for a simplified emergency medical procedure.
CosmeticsA makeup artist working in the fashion industry is a lead user for cosmetics such as makeup remover.
ArchitectureThe tallest building in an earthquake-prone city is a lead user for seismic vibration control systems.
SafetyA motorsports team is a lead user for safety equipment such as helmets.
EnergyAn electric car company is a lead user for efficient batteries.
Machine AutomationA recycling facility that needs to sort random garbage into 20 bins by material at high speed is a lead user for machine automation.
FoodA three star restaurant is a lead user for artisanal food such as unique chili peppers.
Information TechnologyA bank with customer data duplicated and inconsistent in 20 different systems is a lead user for master data management.
High AvailabilityAn ecommerce company that processes 10,000 orders an hour is a lead user for high availability techniques such as cloud computing.
MaterialsA firm that designs and manufacturers prosthetic limbs is a lead user for materials with special properties including factors such as strength, weight and energy absorption.
|Overview: Lead User|
A user who experiences needs before the rest of the market.
A method of innovation that looks at the requirements of users who have extreme needs relative to the rest of the market.
Eric von Hippel, Lead Users: A Source of Novel Product Concepts, Management Science, 1986.