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7 Examples of Idea Screening

 , October 09, 2017
Idea screening is the process of evaluating ideas to drop as many ideas as possible from consideration. It is common for creative processes to begin with the optimistic and open generation of ideas. Idea screening is a complimentary process that takes a pessimistic view of ideas. By both generating and dropping a large number of ideas it is hoped that you'll end up with a few ideas that are both imaginative and realistic. The following are examples of idea screening criteria.


Does the idea achieve your objectives?


Is the idea based on flawed assumptions?


Is the idea consistent with your constraints such as your budget, resources and dates?


Is the idea feasible?


How valuable is the idea?


What are the risks?

Sanity Check

Is the idea overly abstract or complex? Why is it good? Can it really work?
Overview: Idea Screening
DefinitionThe process of evaluating initial ideas to drop as many ideas as possible from consideration.
NotesIdea screening applies to initial ideas such as a list of design concepts that you have brainstormed. The term implies a quick process of dropping ideas as opposed to detailed decision making.
Related Concepts

Product Development

This is the complete list of articles we have written about product development.
Competitor Analysis
Critical To Customer
Customer Analysis
Customer Needs
Design Considerations
Design Principles
Design To Value
Early Adopters
Feasibility Study
Figure Of Merit
Latent Need
Market Fit
Market Research
Moment Of Truth
Naive Design
Product Analysis
Product Culture
Product Design
Product Functions
Product Marketing
Product SWOT
Proof Of Concept
Sensory Analysis
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