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7 Examples of Idea Screening

 , updated on October 10, 2017
Idea screening is the process of evaluating ideas to drop as many ideas as possible from consideration. It is common for creative processes to begin with the optimistic and open generation of ideas. Idea screening is a complimentary process that takes a pessimistic view of ideas. By both generating and dropping a large number of ideas it is hoped that you'll end up with a few ideas that are both imaginative and realistic. The following are examples of idea screening criteria.

Relevance

Does the idea achieve your objectives?

Assumptions

Is the idea based on flawed assumptions?

Constraints

Is the idea consistent with your constraints such as your budget, resources and dates?

Feasibility

Is the idea feasible?

Value

How valuable is the idea?

Risks

What are the risks?

Sanity Check

Is the idea overly abstract or complex? Why is it good? Can it really work?
Overview: Idea Screening
Type
Definition
The process of evaluating initial ideas to drop as many ideas as possible from consideration.
Notes
Idea screening applies to initial ideas such as a list of design concepts that you have brainstormed. The term implies a quick process of dropping ideas as opposed to detailed decision making.
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