Idea screening is the process of evaluating ideas to drop as many ideas as possible from consideration. It is common for creative processes to begin with the optimistic and open generation of ideas. Idea screening is a complimentary process that takes a pessimistic view of ideas. By both generating and dropping a large number of ideas it is hoped that you'll end up with a few ideas that are both imaginative and realistic. The following are examples of idea screening criteria.
RelevanceDoes the idea achieve your objectives? Is the idea based on flawed assumptions?Is the idea consistent with your constraints such as your budget, resources and dates?Is the idea feasible?
ValueHow valuable is the idea?What are the risks?
Sanity CheckIs the idea overly abstract or complex? Why is it good? Can it really work?
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