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Asymmetrical Balance

27 Principles of Visual Design

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Visual design principles are guidelines that can be used to create visual works such as graphics and user interfaces. These can be viewed as the dimensions of a design that can be used to evaluate its impact and quality. The following are common examples of visual design principles.

Color

Color is used to create function or meaning.

Contrast

Contrast is used to make elements stand out.

Line

Lines are used to create stability, order and visual perspective.

Texture

Textures are used to give designs depth and realism.

Shape

Designs are composed of shapes.

Geometric Shape

Geometrical shapes feel conservative, orderly and stable.

Organic Shapes

Organic shapes suggest movement, confidence and dynamism.

Negative Space

A design is as much about empty space as it is about elements such as shapes and text.

Balance

Design things to look equally weighted on both sides.

Symmetric Balance

Simple designs achieve balance by making both sides the same.

Asymmetric Balance

Sophisticated designs achieve balance with dissimilar sides that feel equally weighted.

Typography

Typefaces have personality and convey mood.

Proportion

The relative sizes of things are important to realism and aesthetics.

Composition

The arrangement of elements in a design.

Hierarchy

Things can be arranged into levels of importance or meaning.

Repetition

Repeated elements can make a design more intuitive and usable.

Rhythm

Repeated elements can have a pattern known as a rhythm.

Patterns

Repetitive visual elements can be used to create an aesthetic.

Perspective

Compositions are designed to create a realistic sense of depth known as perspective.

Unity

Elements in a design look like they belong together.

Variety

Unity can be achieved with variety where elements look unique but unified.

Scale

Designs are built to human scale to be used by people.

Alignment

Placing elements at the same level to allow for visual flow.

Emphasis

Important elements can be emphasized with color and dissimilar design.

Information Density

Avoid minimalism that requires the user to visit many screens where one would suffice.

Genius Loci

Designs fit into their time and place.

Least Astonishment

Don’t make designs unintuitive unless you have a very good reason.
Next: Design Principles
More about visual design:
Adaptability
Balance
Color Theory
Composition
Design Contrast
Design Principles
Design Unity
Dominance
Drill Down
Elements
Graphic Design
Graphics
Hierarchy
Information Design
Kerning
Layout
Leading Lines
Media Design
Space
Stability
Symmetry
Texture
Trade Dress
Types Of Design
Typography
Unity
Variety
Visual Design
Visual Design Examples
Visual Experience
Visual Identity
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