Next: Design Principles
Color is used to create function or meaning.
Contrast is used to make elements stand out.
Lines are used to create stability, order and visual perspective.
Textures are used to give designs depth and realism.
Designs are composed of shapes.
Geometrical shapes feel conservative, orderly and stable.
Organic shapes suggest movement, confidence and dynamism.
A design is as much about empty space as it is about elements such as shapes and text.
Design things to look equally weighted on both sides.
Simple designs achieve balance by making both sides the same.
Sophisticated designs achieve balance with dissimilar sides that feel equally weighted.
Typefaces have personality and convey mood.
The relative sizes of things are important to realism and aesthetics.
The arrangement of elements in a design.
Things can be arranged into levels of importance or meaning.
Repeated elements can make a design more intuitive and usable.
Repeated elements can have a pattern known as a rhythm.
Repetitive visual elements can be used to create an aesthetic.
Compositions are designed to create a realistic sense of depth known as perspective.
Elements in a design look like they belong together.
Unity can be achieved with variety where elements look unique but unified.
Designs are built to human scale to be used by people.
Placing elements at the same level to allow for visual flow.
Important elements can be emphasized with color and dissimilar design.
Avoid minimalism that requires the user to visit many screens where one would suffice.
Designs fit into their time and place.
Don’t make designs unintuitive unless you have a very good reason.