Informing the public | Spreading new ideas, concepts and theories |
Agenda setting | Shaping public opinion |
Creating awareness of news and current events | Influencing politics |
Influencing culture | Influencing lifestyles |
Creating demand for products and services | Creating brand recognition and awareness |
Influencing consumer perceptions | Generating a fear of missing out |
Promoting symbols of social status | Promoting positive or negative role models |
Social awareness | Promoting of social issues |
Promoting social movements and causes | Increasing political engagement |
Generating political activism | Providing a venue for public discourse and debate |
Creating political polarization | Environmental awareness |
Global awareness | Risk awareness |
Health awareness | Acting as a tool for education and learning |
Cognitive impacts on individuals in areas such as attention span | Providing entertainment |
Encouraging escapism | Reduction of stress with content such as humor or entertainment |
Building literacy, digital literacy and scientific literacy | Increasing the adoption of technology |
Driving trends in areas such as fashion | Generating pop culture |
Media storytelling that influences language, culture and society | Reinforcing or challenging stereotypes |
Reinforcing or challenging biases | Spreading or discrediting misinformation |
Encouraging or discouraging a culture of fear | Communicating emergency information |
