Ad HominemAttacking an opponent’s character instead of their argument. | Appeal to AuthorityReferencing an expert or institution in order to try to give your message authority and status. |
Appeal to Common SenseSuggesting that your position is obvious to everyone with any common sense. | Appeal to IgnoranceArguing that something is true because it can’t be proven untrue. |
Appeal to PatriotismSuggesting that disagreeing with a policy means that you are against your country. | Apples & OrangesComparing things that aren’t comparable. |
Association FallacyAssociating two things that aren’t actually associated. For example, associating opposition to government policy with a conspiracy theory in order to discredit criticism. | Bait and SwitchSelling ideas with a rational argument that anyone could accept but then attaching controversial positions to this acceptance. |
Black-and-White ThinkingNeglect of nuance and grey areas. | Card StackingPresenting only one side of a contentious argument, a hallmark of media or journalism that is propaganda. |
DemagogueryArousing the prejudices of the masses. | DemonizationPortraying the other side as fundamentally bad. |
DisinformationSpreading false information. | DoublespeakLanguage that avoids the true meaning of a concept. |
Dumbing DownPresenting complex situations in overly simplistic ways. | EuphemismUsing mild words in a way that has harsh meaning. |
ExaggerationMagnifying the truth to the point that it becomes untrue. | False AnalogyInvalid comparisons that are designed to mislead. |
False DichotomyPretending there are only two choices when in fact there are many. For example, “you are either with us or against us.” | False EquivalencePretending that two things are the same when they are very different. |
False RelatabilityFaking the mannerisms of the working class or middle class when you are in fact a member of an elite and don’t normally speak in this way. | FearmongeringCreating fear to have people accept things they wouldn’t otherwise accept. |
Glittering GeneralitiesPositive but vague slogans. | Guilt by AssociationAssociating someone with a negative stereotype or membership in order to attack their character. |
Hasty GeneralizationDrawing conclusions based on limited evidence. | If-By-WhiskeyTaking both sides of a controversial issue. |
LabelingApplying negative labels to the positions of the opposition. | Loaded LanguageLanguage designed to invoke stereotypes or an emotional response. |
Loaded QuestionA question that contains an unjustified assumption or accusation. If you answer the question, it looks as if you have accepted the assumption. | Lying by OmissionLeaving out important facts that completely change a story. |
MisdirectionDistracting people from big issues by using trivial issues that are nonetheless contentious. | Misleading StatisticsInvalid data or invalid interpretations of valid data. |
Moral PanicExaggerated fear and concern over an issue. This may be leveraged or created by propaganda. | Not Even WrongA completely illogical argument that is difficult to refute. |
ObfuscationTrying to confuse the facts. | Passive DeceptionNot revealing facts that are completely relevant because they don’t support your case. |
RationalizationFinding logical excuses for something that is unacceptable. | Red HerringAn unrelated argument designed to distract. |
ReificationTreating an abstract concept as if it were a concrete and unambiguous thing. | RepetitionRepeating messages over and over again in hopes that people will internalize them. |
ScapegoatingBlaming some group for all problems. | Slippery SlopeArguing that some small step will produce a landslide of change. |
Slippery WordsUsing language that implies things without saying them directly. A form of passive aggressive speech. | Straw Man ArgumentAttacking an argument that your opponent never made. |
Thought-terminating ClicheUsing cliche truisms in place of thought. | Useful IdiotA person who spreads propaganda that is against their own best interests. |
Virtue SignalingHollow support for popular causes designed to impress others. | Weasel WordsUsing an anonymous authority such as “science”, “the experts agree” or “everyone knows” without any actual evidence. |
WhataboutismLazily suggesting that a wrong is fine because something else is also wrong. | Whispering CampaignSpreading rumors. |
Overview: Propaganda | ||
Type | ||
Definition | A manipulative attempt to influence a large audience. | |
Related Concepts |