73 Examples of Organizational Goals

John Spacey, June 19, 2023

Organizational goals are the things that an organization plans to achieve in a period of time. These are the top level targets of an organization that shape all strategy, planning and decision making. An organization can set both short and long term goals and these can change at any point in time in response to internal factors such as leadership and external factors such as social change or competition. The following are common examples of organizational goals.

Financial

For profit seeking firms, financial goals are mostly related to revenue and cost. For other organizations, financial goals can relate to financial stewardship and achieving reasonable costs for outcomes.

Increase revenue	Achieve growth
Reduce cost	Improve margins
Achieve return on investment	Return on assets
Reduce debt	Generate cash flow
Achieve a target cost per outcome	Raise funds
Retain donors	Maintain a reasonable program efficiency ratio
Sustain the organization into the future

A program efficiency ratio relates to how much of a non-profit's spending goes to its core mission.

Organizational Goals

Goals that capture the efficiency, maturity, speed, quality and outcomes of your internal processes, practices and teams.

Productivity rate	Efficiency rate
Turnaround time	Cycle time
Reliability rate	On-time delivery rate
Time to market	Response time
Reducing incidents	Regulatory compliance
Standards compliance	Competency rate
Stakeholder satisfaction	Employee satisfaction
Absenteeism rate	Schedule variance
Budget variance	Production yield
Inventory turnover	Stock-out rate
Cost of quality	Cost of risk

Markets, Customers & Stakeholders

Goals related to external results such as markets, customers and stakeholders.

Market share	Market penetration
Customer acquisition cost	Customer lifetime value
Customer satisfaction	Reducing customer complaints
Brand recognition	Brand awareness
Customer loyalty	Average order value
Customer retention rate	Conversion rate
Program effectiveness	Program outcomes
Impact measurement

People & Planet

Measuring your impact on communities and the environment. This includes major environmental and social indicators. It is also common to measure to some specific outcomes that you have produced such as a bank that provides low interest loans to 100,000 very small businesses in a five year period.

Emissions	Carbon footprint
Energy efficiency	Energy use
Waste output	Resource consumption
Water consumption	Volunteer hours
Safety incidents	Code of conduct compliance
Reduction in grievances and complaints	Poverty reduction
Life expectancy	Literacy rate
Reduction in housing insecurity	Educational achievement rates
Health outcomes	Employment outcomes
Social outcomes	Economic outcomes
Access to services	Social impact assessments
Environmental impact assessments