47 Examples of Goals
John Spacey, March 05, 2020
Goals are targets for the future. These are typically described with an action verb, a measurement, a timeline and a description of the desired future state. The following are illustrative examples.
EfficiencyIncrease the yield of backyard garden to 190 pounds of vegetables per season by properly tilling the soil and removing rocks.
PlanningDevelop a business plan to expand locations by 50% within two years. Measurement: return on investment, risk exposure, estimated costs
Time ManagementReject low value action items to prioritize core work, particularly coding. Measurement: lines of code produced in a month.
Turnaround TimeDecrease the turnaround time for room service beverage orders to 7 minutes or less.
Cost ReductionReduce IT license costs by $380,000 per annum by converting desktops to linux.
NegotiationNegotiate lower prices with coffee suppliers. Measurement: cost reduction
RevenueAchieve revenue target of 12 million per quarter representing an year-over-year increase of 14%.
BudgetsControl the team budget. Target: compliance with financial processes and a budget variance of +/- 2%.internal control that terminates all non-essential system access when an employee changes departments. Measurement: compliance with security policy.
Business CapabilitiesDevelop the capability to automatically detect and disable the accounts of ecommerce sellers who are overstating their inventory levels to win orders. Measurement: decrease order delays from third party sellers by 33%.
StrategyDevelop a strategy to challenge competitors in the microgrid market. Measurement: cost, return on investment, feasibility assessment, risk exposure, stakeholder feedback, approval of plan.
CommunicationCommunicate project goals and urgency to achieve stakeholder buy-in. Measurement: stakeholder acceptance of project proposal.
InfluencingGain budget approval for the green roof project. Measurement: stakeholder feedback regarding business case, budget approval.
LeadershipPlay a technical leadership role on the team. Goal: lead the architecture for at least 3 projects.
Self-DirectionInfluence to gain work assignments that are relevant to my career goals. Measurement: assignment to architecture and project lead work for major projects.
ManagementIncrease the throughput of change requests to implement at least 300 story points a month.
Project ManagementDeliver the energy provisioning system project to requirements. Measurement: stakeholder feedback, budget variance, schedule variance.
AdministrationDeliver the admissions process. Measurement: admit rate, acceptance rate, capture rate, yield rate.
NetworkingAttend telecom conferences to build industry contacts and develop leads. Measurement: contacts generated, qualified leads, revenue from generated leads.
Stakeholder ManagementDeliver to stakeholder expectations. Measurement: stakeholder satisfaction with action items.
Work QualityIncrease the quality of designs and design deliverables. Measurement: deliverable acceptance rate, client feedback.
OptimizationImprove customer satisfaction with the business class meal on the London to New York flight with service variations, detailed measurement and optimization. Measurement: customer perceptions and satisfaction with meal service.
CreativityDesign a coffee package that is perceived by customers as more premium than all major competitors. Measurement: customer perceptions of coffee packaging as compared to top five brands.
InnovationAggressively experiment with test plots to develop a method of carbon sequestration that leverages fast growing crops such as bamboo. Measurements: carbon sequestered per acre per month, value of crops, cost per acre per month.
Business DevelopmentLaunch a battery systems unit to complement our solar panel products. Target: Q3 launch, first year battery related revenue of $40 million.
Business TransformationDevelop and implement a strategy to completely move away from fossil fuel energy within 5 years. Measurement: percentage of energy from fossil fuels.
ProcurementProcure processing and storage units for three new data centers. Measurement: compliance, cost, risk exposure.
RecruitingRecruit a team of 5 developers. Measurement: time to recruit, first year performance management scores of new recruits.
Training & DevelopmentProvide talented developers an opportunity to lead the development of projects. Measurement: number of project lead opportunities, feedback from developers and stakeholders.
Incident ManagementResolve production incidents with a mean time to repair of less than 30 minutes.
Problem SolvingResolve stability issues that have caused multiple outages of the settlement system. Measurement: uptime of settlement system.
Decision MakingDevelop a tool to calculate accurate margins for all sales proposals and deals. Target: improve deal approvals to increase gross margins to 38%.
KnowledgeResearch composite materials to identify candidates that might improve the design of our helmet products. Measurement: feedback from product development team.
Knowledge ManagementCapture all project artifacts in the knowledge management system to provide a complete audit trail. Measurement: compliance rate with knowledge management process for projects.
Market ResearchBenchmark customer satisfaction against our top 3 competitors. Measurement: feedback from product development and executive team.
MarketingPromote brand to achieve brand recognition of 60% of target market.
TechnologyAutomate the baggage check process for all of our flights out of Chicago. Measurements: budget variance, schedule variance, customer satisfaction, return on investment.
MeasurementMeasure the turnaround time for third party orders on our platform by requiring partners to provide us with delivery data. Measurement: percentage of third party orders measured.
ReportingDevelop a dashboard that communicates current information security threats, incidents and problems. Measurement: stakeholder feedback.
Customer ServiceImprove customer satisfaction with front desk services to four stars out of five.
ResilienceDiversify revenue so that no one partner or customer represents more than 10% of total revenue.
People & PlanetConvert entire fleet of city buses to electric. Goal: 100% electric fleet by Q4.
Risk ManagementIdentify and manage operational risks. Target: reduce risk exposure by at least 50%.
Disaster RecoveryGoal: improve the resilience of business processes to disasters and disruptions. Target: develop a culture of working from home so that productivity doesn't decline when offices can't be used. Measurement: manager survey regarding productivity achieved by work from home processes.
UsabilityReduce the depth of configuration screens so that users can completely configure their service with a single menu. Measurement: customer satisfaction with configuration process.
NotesMost of the examples above omit a target date to avoid repetition. However, it is a common and reasonable practice to specify a target date for each goal.
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