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64 Examples of Project Objectives

John Spacey, updated on May 23, 2023

Project objectives are the targets and goals of a project. These include target business outcomes such as revenue and cost reduction and meaningful steps towards outcomes such as products and processes. Project goals are typically designed to be SMART and are adopted at the time a project is proposed and initiated as a means to measure the performance of a project. The following are common examples of project objectives.

Increase revenue	Increase market share
Automate work	Support decisions with data and data analysis
Reduce overhead cost	Reduce unit cost
Improve design quality	Improve build quality
Add product features and functions	Improve product differentiation
Improve service quality	Improve service culture
Improve product or service reliability	Increase customer satisfaction
Increase brand recognition	Increase employee productivity
Eliminate waste	Streamline processes
Increase throughput such as the output of a production line	Decrease turnaround time
Launch new products	Enter new markets
Achieve market penetration	Diversify revenue
Solve customer problems	Improve the customer experience
Increase customer loyalty – customers that purchase regularly	Decrease customer acquisition cost
Improve customer retention	Build business capabilities
Build competitive advantages	Improve information security
Achieve regulatory compliance	Reduce environmental impact
Improve workplace safety	Improve working conditions
Increase employee productivity	Increase accountability and internal transparency
Manage risks	Mitigate a risk
Monitor risks	Solve a business problem
Support business processes with data	Introduce or improve productivity tools
Improve data quality	Integrate systems to reduce errors, cut costs or improve turnaround time
Integrate systems to support functions and features	Use facilities or capital more efficiently
Support partnerships with functions such as integration	Implement internal controls
Create transparency	Standardize work outputs
Test a concept	Create new knowledge
Create intellectual property	Improve work quality
Reduce time to market	Reduce the cost of future changes
Improve the speed of future changes	Build resilience such as disaster preparedness
Support creative processes	Support strategy and planning
Support cross-functional collaboration	Provide measurement, metrics and reporting capabilities