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28 Examples for a Project Proposal

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A project proposal is a document that provides all the information required for project stakeholders to decide to initiate a project. It is essentially a rigorously defined project pitch that may contain the following:
Project name
Project sponsor
Executive summary
Project overview
Problem statement or opportunity
Scope of work
Project goals and objectives
Project outcomes
Proposed schedule
Timeline and milestones
Proposed budget
List of stakeholders
Key deliverables
Key success factors
Revenue projections
Cost estimates
Business case
Return on investment
Cost-benefit analysis
Breakeven analysis
Market research
Competitive analysis
Project plan
Risk assessment
Key performance indicators
Alternatives considered
Compliance & regulatory
Environmental & social

Problem Statement

Background of why the project is proposed in terms of the problems it solves.

Business Case

A business case is a formal financial analysis that defines the investment required and the anticipated payback.


The assumptions that form the basis of your estimates and solution proposal.


Known constraints on the project.


Capture the alternatives that you have considered such as other potential solutions that were discussed. Also discuss the impact of not doing the project as this is always an alternative.


Initial ballpark estimates of schedule and budget.


Begin the process of identifying project risks.
Overview: Project Proposal
Project Artifact
A document that provides all the information required for project stakeholders to decide to initiate a project.
Captures the information required to make the decision to invest in a project.
Begins to identify project assumptions, constraints, risks and requirements.
An artifact that allows the future to understand why a project was initiated.
Related Concepts
Next: Business Case
More about project planning:
Acceptance Criteria
Project Goals
Agile Planning
Project Output
Project Planning
Base Case
RACI Matrix
Business Case
Concept Note
Cost Baseline
Critical Success Factors
Definition Of Done
Order Of Magnitude
Payback Period
Planned Value
Productive Assumptions
Project Charter
Project Concept
Project Dependencies
Project Objectives
Project Outcome
Project Proposal
Return On Investment
Schedule Baseline
Scope Baseline
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