RevenueRevenue and related targets such as market penetration for a new product.
CostReducing costs such as automation that reduces labor costs.output for a unit of input. For example, reducing the energy costs of a facility. output for an hour of work. For example, software applications that speed up work or improve its quality. Information that improves decisions such as a report.Systems that automate decisions such as an algorithm that approves or rejects access data access requests.Customer experience such as the usability of a product or service. Brand objectives such as brand image and brand awareness.qualifies leads for a sales process.business processes. For example, using a cell production technique to reduce the downtime of a production line. business capabilities. For example, a telecom company launches a program to engage universities to hire new graduates.knowledge such as competitive intelligence. In many cases, knowledge is an objective but not an end goal. For example, a feasibility study for a new technology. data or improving data quality. Compliance with rules, regulations, standards and practices.quality of life of communities. Identifying and treating business risks. For example, a tool that estimates foreign exchange risk based on sales forecasts.organizational culture such as a office redesign intended to reflect your work processes.
SkillsTraining and tools to improve skills. For example, training employees in a new process, system or application.quality of your products, services, processes, environments, experiences, systems, knowledge or data.
PerformanceImproving the performance of products, services or processes. For example, improving the turnaround time for customer orders.
NotesGoals are things the business is trying to achieve. Objectives are steps towards goals. For example, a goal is revenue and an objective is launching a new product to achieve revenue. Project objectives often include both objectives and goals.Project objectives should not be confused with project management objectives.
|Overview: Project Objectives|
Meaningful steps towards business goals that are accomplished by a project.