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21 Examples of Project Objectives

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Project objectives are meaningful steps towards business goals that are accomplished by a project. They are commonly used to communicate project purpose, direction, value and progress. The following are common types of project objectives.


Revenue and related targets such as market penetration for a new product.


Reducing costs such as automation that reduces labor costs.


Getting more output for a unit of input. For example, reducing the energy costs of a facility.


Getting more output for an hour of work. For example, software applications that speed up work or improve its quality.

Decision Support

Information that improves decisions such as a report.

Decision Automation

Systems that automate decisions such as an algorithm that approves or rejects access data access requests.

Customer Experience

Customer experience such as the usability of a product or service.


Brand objectives such as brand image and brand awareness.

Customer Relationships

Developing relationships with customers such as a tool that qualifies leads for a sales process.


Improving business processes. For example, using a cell production technique to reduce the downtime of a production line.


Developing business capabilities. For example, a telecom company launches a program to engage universities to hire new graduates.


Developing or improving knowledge such as competitive intelligence. In many cases, knowledge is an objective but not an end goal. For example, a feasibility study for a new technology.


Developing data or improving data quality.


Connecting things and getting them working together.


Compliance with rules, regulations, standards and practices.


Reducing your impact on the environment and/or improving the quality of life of communities.

Risk Management

Identifying and treating business risks. For example, a tool that estimates foreign exchange risk based on sales forecasts.

Organizational Culture

Improving your organizational culture such as a office redesign intended to reflect your work processes.


Training and tools to improve skills. For example, training employees in a new process, system or application.


Improving the quality of your products, services, processes, environments, experiences, systems, knowledge or data.


Improving the performance of products, services or processes. For example, improving the turnaround time for customer orders.


Goals are things the business is trying to achieve. Objectives are steps towards goals. For example, a goal is revenue and an objective is launching a new product to achieve revenue. Project objectives often include both objectives and goals.
Project objectives should not be confused with project management objectives.
Overview: Project Objectives
Meaningful steps towards business goals that are accomplished by a project.
Related Concepts
Next Read: More Examples of Project Objectives

Project Objectives

This is the complete list of articles we have written about project objectives.
Business Objectives
Business Outcomes
Project Goals
Project Objectives
Project Outcomes
SMART Objectives
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