Revenue
Revenue and related targets such as market penetration for a new product.Cost
Reducing costs such as automation that reduces labor costs.Efficiency
Getting more output for a unit of input. For example, reducing the energy costs of a facility.Productivity
Getting more output for an hour of work. For example, software applications that speed up work or improve its quality.Decision Support
Information that improves decisions such as a report.Decision Automation
Systems that automate decisions such as an algorithm that approves or rejects access data access requests.Customer Experience
Customer experience such as the usability of a product or service.Brand
Brand objectives such as brand image and brand awareness.Customer Relationships
Developing relationships with customers such as a tool that qualifies leads for a sales process.Processes
Improving business processes. For example, using a cell production technique to reduce the downtime of a production line.Capabilities
Developing business capabilities. For example, a telecom company launches a program to engage universities to hire new graduates.Knowledge
Developing or improving knowledge such as competitive intelligence. In many cases, knowledge is an objective but not an end goal. For example, a feasibility study for a new technology.Data
Developing data or improving data quality.Integration
Connecting things and getting them working together.Compliance
Compliance with rules, regulations, standards and practices.Sustainability
Reducing your impact on the environment and/or improving the quality of life of communities.Risk Management
Identifying and treating business risks. For example, a tool that estimates foreign exchange risk based on sales forecasts.Organizational Culture
Improving your organizational culture such as a office redesign intended to reflect your work processes.Skills
Training and tools to improve skills. For example, training employees in a new process, system or application.Quality
Improving the quality of your products, services, processes, environments, experiences, systems, knowledge or data.Performance
Improving the performance of products, services or processes. For example, improving the turnaround time for customer orders.Notes
Goals are things the business is trying to achieve. Objectives are steps towards goals. For example, a goal is revenue and an objective is launching a new product to achieve revenue. Project objectives often include both objectives and goals.Project objectives should not be confused with project management objectives.| Overview: Project Objectives | ||
Type | ||
Definition | Meaningful steps towards business goals that are accomplished by a project. | |
Related Concepts | ||
