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Service planning is the concept-to-market process of researching, developing, launching and marketing a service. This begins with market research to determine a valuable position for a service in a crowded market and progresses to product design, marketing and operational planning. The following are examples of the steps commonly involved.
Market research | Customer needs | Customer expectations | Customer experience sampling | Competitive analysis | Market trends | Service objectives | Target market | Brainstorm ideas for services | Service positioning | Service branding | Concept development | Proof of concept | Service strategy | Service roadmap | Feature prioritization | Service design | Prototypes | Quality testing | Market testing | Service operations planning | Operations training plan | Go-to-market strategy | Customer service strategy | Customer experience strategy | Promotion strategy | Pricing strategy | Sales strategy | Sales training plan | Launch strategy | Service launch | Customer engagement, feedback, advocacy | Marketing optimization | Continuous improvement of service |
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