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34 Examples of Service Planning

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Service planning is the concept-to-market process of researching, developing, launching and marketing a service. This begins with market research to determine a valuable position for a service in a crowded market and progresses to product design, marketing and operational planning. The following are examples of the steps commonly involved.
Market research
Customer needs
Customer expectations
Customer experience sampling
Competitive analysis
Market trends
Service objectives
Target market
Brainstorm ideas for services
Service positioning
Service branding
Concept development
Proof of concept
Service strategy
Service roadmap
Feature prioritization
Service design
Quality testing
Market testing
Service operations planning
Operations training plan
Go-to-market strategy
Customer service strategy
Customer experience strategy
Promotion strategy
Pricing strategy
Sales strategy
Sales training plan
Launch strategy
Service launch
Customer engagement, feedback, advocacy
Marketing optimization
Continuous improvement of service
With launch, a service enters sustained processes such as service marketing, service management, customer advocacy and continuous improvement.

Service Planning

This is the complete list of articles we have written about service planning.
Service Metrics
Service Planning
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A list of common service metrics.

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An extensive list of service marketing techniques.

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The definition of service model with examples.

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A list of common services.

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The definition of amenities with a list of examples.

Service Experience Examples

An overview of service experience with examples.

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An overview of the 7 marketing principles with examples of each.

Service Risk

An overview of service risk with examples.

Customer Incentives

A list of common customer incentives.

Service Features

A list of common service features.

Service Value

An overview of service value with examples.

Service Analysis

An overview of service analysis with examples.
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