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30 Examples of Self Service

 , updated on
Self service is a business strategy that automates customer service by providing customers with tools to serve themselves. This is typically designed to reduce costs and may offer benefits such as 24/7 service, elimination of waiting time and increased functionality. The following are common examples of self-service.

Retail

Self-service price checks, checkout and payments at a retail location.

Vending Machines

Fully automated small scale retail.

Online Shopping

The end-to-end experience of shopping and ordering online.

Banking

Banking transactions such as transfers or withdrawals online or using an ATM.

Trading

Trading on a market such as a stock market online.

Flights

The process of buying an airline ticket, checking-in and checking your bags.

Transport

Buying a ticket for transport and scanning that ticket to board a bus, train or ferry.

Restaurants

Self-ordering and payment at restaurants.

Buffets

Buffets and drink bars can be viewed as a type of self-service.

Self-Seating

Choosing or finding your own seat.

Hotels

Self-service check-in and check-out.

Amenities

The ability to directly access amenities at a facility such as a hotel. For example, being able to go to the pool and access pool towels without assistance.

Service Subscriptions

Subscribing for a service such as streaming media.

Cancellations

Canceling a service or order.

Returns

Being able to return a product without having to contact customer service.

Status Checking

Checking the status of an order, transaction or process online.

Security

Access to a secure area or service using digital methods.

Elections

Voting booths are essentially self-service although people may be involved in validating your identity.

Borders

Automated passport control at a border crossing.

Parking

Parking and paying for parking without a valet or attendant.

Delivery

Options to drop off and pickup deliveries to automated boxes.

Administration

The ability to complete an administrative task such as renewing your drivers license online.

Assessments

Do-it-yourself assessments such as an app that assesses the flood risk at your home.

Tours

Unassisted tours and guides such as the headsets at a museum.

Rentals

Renting an asset such as a car from an automated attendant.

Product Assembly

Products that you need to assemble at home.

Appointment Scheduling

The ability to book, change or cancel an appointment online.

Honor System

A system with no security that asks you to follow a rule. For example, a vegetable stand in the countryside where you leave payment in a box.

On-demand Content

Streaming services that allow you to access media on demand.

Self-Service Support

Online content and other services such as chatbots that attempt to answer common customer service inquiries.
Self-service need not involve technology or automation.
Some modes of self-service are overwhelmingly popular with customers and others are not. It is very common to offer some type of high touch workaround that customers can eventually access.
Overview: Self Service
Type
Definition
Automation of customer service using interfaces that reduce interactions with human representatives.
Potential Value
Cost reduction
Longer service hours and more functionality.
Ability to expand physical presence to more locations.
Reduced waiting time.
Increased security.
Related Concepts
Next: Service Models

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