64 Examples of Service Marketing

John Spacey, updated on March 01, 2023

Service marketing is the end-to-end practice of selling services. A service is business that offers intangible value at a point in time. Services derive much of their value from things that aren't physically transferred to the customer. For example, a train is a service because the customer obtains value in the form of transport but doesn't obtain a physical product to take home from the experience. The following are examples of services that are commonly marketed.

Accounting services	Advertising
Bakeries	Banks
Barbershops & hair salons	Bike rentals
Bookstores	Cafes
Catering services	Cloud computing
Cloud software	Concerts
Construction services	Consulting
Delivery services	Dentists
Design services	Ecommerce shops
Engineering services	Event services e.g. wedding planning
Financial services	Flights
Florists	Grocery Stores
Gyms	Health and wellness services
Healthcare services	Higher education
Hotels	Industry conferences
Insurance	Landscaping
Language schools	Logistics services
Maintenance services	Marketing services
Mobile apps	Movies
Museums	Night clubs
Opticians	Payment services e.g. credit cards
Personal care services	Pet services
Pharmacies	Professional services
Public services e.g. a library	Real estate agents
Real estate rentals	Recreational facilities
Restaurants	Security services
Shops	Software services
Spas	Sports events
Streaming media services	Tax services
Technology services	Telecom services
Theme parks	Training
Travel services	Video games

In some cases, services expire at a point in time such that service marketing may involve many levels of discounts designed to avoid wasting inventory. For example, a night in a hotel room can be viewed as inventory that expires. The process of optimizing revenue from expiring service inventory is known as revenue management.

Service marketing heavily relies on customer experience for value creation.

Some services have very high development costs but very low costs to scale. This makes marketing important to profitability as high volume sales are required to pay for service development. For example, a video game that is massively expensive to develop but very cheap to offer to each customer.

64 Examples of Service Marketing

Service Marketing

Service Development

Service Experience

Service Strategy

Services

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