A project where 12 stakeholders contribute requirements without any creative vision that makes sure that these requirements are collectively valuable, consistent and cohesive.
A meeting to design a logo where everyone contributes ideas such that the logo reflects a series of social comprises.
An office redesign where several executives get their ideas included but these concepts all clash terribly.
A product that includes unpopular functions and features that decrease its quality because everyone wanted to generate some ideas and have them included during a design meeting.
Creative ControlValuable designs are typically the work of a talented designer with creative control. Designers may incorporate feedback from customers and peers but final decisions need to come from a single creative vision. Design relies on elements such as style that differ widely from one designer to the next. Attempts to compromise often result in a confused style, form and function.
Diseconomies of ScaleLarge firms are more likely to have many stakeholders involved in requirements and design such that design by committee can be viewed as a disadvantage that may allow small firms with a few talented designers to outcompete.
|Overview: Design By Committee|
A poor quality design that results from a series of social compromises.