Customer Relationship Management
A category of software that automates sales processes and manages customer, order and product data.Sales Force Automation
Comprehensive platforms for sales processes, data management and analytics.Workflow
Tools for automating custom business processes that include human tasks.Lead Management
Software that automates the process of acquiring, qualifying and utilizing sales leads.Analytics
Tools for visualizing and identifying patterns in market and customer data. For example, identifying customer segments for a promotional campaign.Pricing
Automation of pricing such as revenue management and yield management software.Advertising & Promotion
Platforms for digital advertising and promotion.Inbound Marketing
Tools that support inbound marketing activities such as a content management platform.Loyalty
Promotion and administration of loyalty programs such as a points card.Distribution
Software for managing sales channels. Often integrated with other tools such as revenue management and campaign management.Branding
Brand management tools such as brand tracking.Market Research
Software services related to market research such as a competitive intelligence platform that tracks things like pricing and brand recognition rates.Omnichannel
Integrating the customer experience across channels such as web, mobile, retail locations, advertising, social media, events and customer service functions.Operations
Operations systems such as inventory management. Often integrated with tools such as pricing automation and ecommerce platforms.| Overview: Marketing Automation | ||
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Definition | A broad class of software that automates marketing capabilities. | |
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